A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) announced its expansion into the toy retail sector with purchase orders totaling 2,000 smart carts from Toys “R” Us Israel and The Red Pirate, two leading Israeli toy retail chains, under 60-month agreements with a minimum contract value of $15 million, excluding additional retail media revenues. Deployment is scheduled to begin in the third quarter of 2026, marking A2Z Cust2Mate’s first entry into a new retail vertical and highlighting the versatility of its smart cart platform.
The smart cart platform enables real-time shopper engagement, personalized promotions, and in-cart retail media monetization while providing retailers and brands with actionable insights into customer behavior and campaign performance under a shared advertising revenue model. This expansion demonstrates the platform’s applicability beyond grocery and general retail, showcasing its potential to transform the toy shopping experience.
Toys “R” Us Israel and The Red Pirate are well-known toy retailers in Israel, and their adoption of the technology signals a shift toward interactive, data-driven in-store experiences. The agreements, with a minimum contract value of $15 million, underscore the financial commitment from these retailers and the confidence in A2Z Cust2Mate’s technology. The shared advertising revenue model also opens new revenue streams for retailers, allowing them to monetize in-cart media space.
A2Z Cust2Mate’s smart carts are designed to bridge online and in-store shopping through interactive technology that guides and informs customers. The AI-driven carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity, and their modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms.
For more information, see the full press release here. The latest news and updates relating to A2Z Cust2Mate are available in the company’s newsroom at https://ibn.fm/AZ.
