A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has announced new retail media agreements with several major brands, including Under Armour, Santa Barbara Polo Club, Slazenger, Rollox, and SwissBrand, to advertise on its smart cart platform in Israel. This development marks a significant step in the company's strategy to monetize its in-store media network and support the continued growth of its Retail Media Division.
The Cust2Mate platform transforms standard shopping carts into AI-powered, connected commerce platforms that enhance the in-store experience by providing personalized and seamless shopping journeys. The platform also enables retailers and brands to display targeted advertisements to shoppers at the point of purchase, turning each shopping trip into an opportunity for brand engagement and revenue generation. With these new agreements, A2Z Cust2Mate is expanding its retail media offerings, allowing brands to reach consumers in a highly relevant context.
According to the company, the smart cart platform delivers actionable, real-time data that provides full visibility into in-store shopper behavior and decision-making. This data helps retailers and brands optimize their marketing strategies and improve sales performance. The modular technology is designed to scale across retail chains, enabling operators to increase revenue, streamline store operations, and reduce losses.
For more details on the press release, visit the company's newsroom at https://ibn.fm/1K1DL.
Cust2Mate’s retail media network is part of a broader trend in the retail industry, where digital advertising is moving into physical stores. By integrating advertising into the shopping cart, the company offers brands a unique channel to influence consumers at the critical moment of purchase. This approach not only benefits advertisers but also provides retailers with an additional revenue stream, enhancing the value of the smart cart platform.
A2Z Cust2Mate Solutions Corp. is focused on making in-store retail smarter by connecting retailers, brands, and shoppers through its smart cart technology. The company's platform aims to elevate the in-store experience, turning each visit into a seamless, personalized, and rewarding journey. With the expansion of its retail media network, A2Z Cust2Mate is positioning itself at the intersection of retail technology and digital advertising.
For more information about A2Z Cust2Mate Solutions Corp. and its subsidiary, Cust2Mate Ltd., please visit https://www.cust2mate.com.
Additional updates and news regarding AZ are available in the company’s newsroom at https://ibn.fm/AZ.
