ALSO, Europe's largest technology provider for the ICT industry, is accelerating the adoption of agentic AI across the continent with the upcoming launch of its AI Elite Partner Program. The program, set to debut in summer 2026 with full functionality by August, targets more than 140,000 resellers in over 30 European countries, providing them with the expertise and resources to transform AI demand into practical customer solutions. This initiative comes as AI spending in Europe is projected to reach USD 144 billion by 2028, according to IDC.
ALSO has established itself as a trusted AI marketplace for the European channel, offering a curated catalog of agentic AI building blocks from leading vendors. The catalog includes proven AI tools, AI-ready infrastructure, AI PCs, cybersecurity solutions, vertical AI applications, and partner enablement, all integrated into a scalable recurring-revenue platform. The company has already delivered over 1,000 training sessions and trained more than 30,000 participants, laying the groundwork for broader adoption.
As businesses shift from AI experimentation to deploying AI agents that actively participate in business processes, four critical questions emerge: ensuring reliable outcomes and governance (execution quality), managing usage and compute economics (cost control), determining data access policies (data access), and choosing between local and cloud deployment models. ALSO's approach helps partners address these questions by enabling tailored solutions. Sensitive and routine tasks can run locally on the customer's device or infrastructure, while tasks requiring external AI can be routed to the cloud, striking a balance between performance, security, and cost.
Jan Bogdanovich, Chief Technology Officer of ALSO Holding AG (SIX: ALSN), emphasized the channel's role in technology shifts: "Major technology shifts need competent partners who enable adoption – that has always been the channel's job, and it is no different with agentic AI. The companies that will benefit most from AI won't be the ones with the most agents, but the ones who learn and adapt to new technology fastest without losing control. Our AI Elite Partner Program gives our resellers the expertise, tools, and ecosystem they need to turn AI opportunities into real customer outcomes."
ALSO's offerings include AI solutions successfully deployed within its own operations, allowing partners and customers to benefit from proven real-world use cases. The company's ecosystem comprises over 140,000 resellers, offering hardware, software, and IT services from more than 800 vendors across over 1,680 product categories. ALSO operates in 31 European countries and globally via PaaS partners, providing services from provision to remanufacturing under a circular economy model. The main shareholder is the Droege Group, an independent investment and consulting firm. More information about ALSO can be found at https://also.com, and about the Droege Group at https://droege-group.com.
