As enterprise sales organizations continue to direct significant resources toward AI adoption, many are finding it difficult to translate that investment into measurable revenue outcomes. Altify, the Strategic Revenue Execution system built natively in Salesforce, has announced its participation at Dreamforce 2026 with two exclusive opportunities for enterprise sales leaders: an invitation-only Agentforce Lounge and a featured fireside chat with CEO Patrick Morrissey. This presence underscores the growing urgency for sales leaders to bridge the gap between AI experimentation and real revenue impact.
The Agentforce Lounge, running September 15 and 16 at the SPUR Urban Center, 654 Mission St, San Francisco, CA 94105, is a private, invitation-only venue steps from the Moscone Center. It offers senior sales leaders a quieter setting to recharge between conference sessions, explore Altify's AI capabilities, and connect with peers. The Altify executive team, including CEO Patrick Morrissey, CTO Toby Hottovy, CSO Skeet Alderson, and CCO Bob Slaby, will be present throughout. Qualified enterprise sales leaders attending Dreamforce 2026 may request a lounge pass here.
On September 16 at 10am, Altify will host a fireside chat at the lounge featuring Patrick Morrissey and guest enterprise sales leaders. The discussion will examine the decisions that separate organizations achieving measurable AI-driven improvement from those applying new AI tools to unchanged processes, the practical realities of embedding AI natively inside Salesforce workflows, and what CROs and sales leaders should prioritize as they enter 2027 planning cycles. The session is open exclusively to registered lounge guests; enterprise sales leaders may reserve a seat here, though space is very limited.
Altify's MaxAI provides an AI execution layer designed to move strategy through to closed revenue. Built directly inside Salesforce rather than alongside it, MaxAI delivers real-time account intelligence, deal qualification guidance, relationship mapping, and pipeline discipline at the point of execution. It is purpose-built for enterprise sales organizations managing complex, multi-stakeholder deals where the distance between strategic intent and frontline execution is where revenue is lost. Attendees at the Agentforce Lounge will see MaxAI running live inside Salesforce across both days.
"AI is everywhere in enterprise sales right now. But win rates are not climbing, forecasts are not getting more reliable, and most frontline reps are not working any differently," said Patrick Morrissey, CEO of Altify. "The session on September 16 is about getting honest about why that is and what to do about it."
The implications for enterprise sales leaders are significant. As AI adoption accelerates, the ability to embed AI natively into existing workflows and drive measurable revenue outcomes will become a key competitive differentiator. Altify's presence at Dreamforce 2026 positions it as a guide for organizations seeking to turn AI investment into tangible results. Enterprise sales leaders attending Dreamforce can book dedicated time with the Altify executive team here. For more information, visit www.altify.com.
