Altify, the company behind the Strategic Revenue Execution system, has announced the general availability of Altify MaxAI, an always-on revenue coach that integrates live Salesforce and Altify data with major AI platforms. This launch comes as enterprise sales performance continues to decline despite significant investment in AI and sales technology.
According to Gartner, AI tools are saving sellers an average of 4.8 hours per week, yet 72% of sales organizations are not seeing that translate into better outcomes. Sellers are 3.7 times more likely to meet quota when they effectively partner with AI, but most AI tools lack access to the deal context, relationship maps, or selling frameworks required for enterprise sales engagements. Altify MaxAI aims to bridge this gap by providing contextual coaching based on a company's sales process and methodology, directly within the AI platforms sellers already use.
MaxAI connects to Anthropic Claude, Microsoft Copilot, ChatGPT, and Salesforce Agentforce. It reads the current state of deals and accounts, analyzes data for signals, gaps, and risks based on each company's unique sales process, and recommends next steps, writing nothing back until the seller approves it. This ensures that responses are grounded in real methodology and account data, not generic AI output.
Built natively on Salesforce's platform, MaxAI works with Agentforce, Slack, and Data360, and leverages Salesforce's trust layer for security. The Altify MCP server sits between AI orchestration platforms and seller execution, aggregating signals from Salesforce and other applications, then applies a strategic coaching layer before delivery. This extends the Altify solutions customers already rely on for relationship strategy, opportunity management, and account planning.
Patrick Morrissey, CEO of Altify, emphasized the importance of contextual coaching: "The problem for most organizations is that AI is not helping their enterprise sellers increase their win rates or deal sizes. In many cases, AI is making sellers less effective. Enterprise revenue teams need contextual coaching based on their company's sales process, methodology, and where they're at in a specific deal. Altify's MaxAI brings that coaching at the exact moment each deal needs it, helping sellers think more strategically and execute more effectively to win the deals that matter most."
Altify MaxAI is available now. For more information, visit altify.com/maxai. To see MaxAI in action, meet the team at Dreamforce or request a personalized demo at altify.com/demo-request.
