Greene Concepts Inc. (OTCID:INKW) announced that Be Water, its premium American artesian bottled spring water, is planning an expansion into additional Walmart retail store locations across the United States. Building on its current presence in select stores, the planned expansion represents the next step toward broader national distribution through one of the country’s most recognized retail chains.
As consumers increasingly seek transparency in everyday products, Be Water offers a fundamentally different approach to bottled water—one rooted in natural sourcing, geological filtration, and responsible aquifer stewardship. Be Water is sourced from springs and aquifer formations beneath North Carolina’s Blue Ridge Mountains, where water rises naturally through fractures in billion-year-old bedrock. As rainwater slowly travels through layers of ancient crystalline rock, it is naturally filtered and absorbs trace minerals including calcium, magnesium, and silica—creating a smooth taste and naturally balanced mineral profile long before the water reaches the surface.
“Expanding into more Walmart stores is an important next step for Be Water,” said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. “Our goal has always been to make naturally sourced, American artesian water accessible to more consumers without compromising quality or integrity.”
Be Water is defined by its natural sourcing from artesian springs and aquifer formations, natural filtration through billion-year-old Blue Ridge Mountain bedrock, naturally occurring minerals with nothing added back, and responsible aquifer stewardship that withdraws only replenishable volumes. The water is bottled at the source in Marion, North Carolina, in premium BPA-free packaging using a durable 22-gram bottle, and is priced for everyday hydration. Withdrawal rates are carefully managed to maintain the natural pressure and long-term health of the aquifer system.
The planned expansion into additional Walmart store locations reflects growing demand for Be Water as consumers seek premium hydration options that are both accessible and responsibly sourced. Physical retail presence allows customers to experience the product directly, reinforcing the brand’s focus on everyday availability and consistent quality. “Retail expansion is about meeting customers where they are,” Greene added. “We believe Be Water offers something different in the category, and this growth allows more people to discover that difference.”
The Be Water 6-pack is now available on Amazon, joining the brand’s growing presence across major retail and e-commerce platforms. In addition, Be Water is currently available through select national retailers, including select Walmart locations, Walmart.com, and Camping World, with continued national expansion underway across additional retail and e-commerce channels.
Greene Concepts Inc. operates a 60,000-square-foot bottling facility in Marion, North Carolina, providing private-label and co-packing services for select beverage partners. The company’s flagship product, Be Water, is a premium artesian bottled water that supports total body health and wellness, ethically sourced from spring and artesian wells fed by a natural aquifer beneath the Blue Ridge Mountains.
