The one-year countdown event for the World Athletics Championships Beijing 27 (WCH Beijing 27) took place on 10 September at the National Stadium, known as the Bird's Nest. During the event, the emblem, mascot, and theme slogan were officially unveiled, offering a distinct message from Beijing through design.
The emblem, named "Jing Yue," centres on the Temple of Heaven and the Chinese character "Jing" (京). It draws on the expressive charm of Chinese calligraphy, engraves Beijing's local identity, and radiates the vibrant energy of athletics. This design choice underscores Beijing's unique position as a host city that blends tradition with modernity.
The mascot, "Jing Yan," is inspired by "Yan'er," the mascot of the 2015 edition of the Championships. Modelled after the Beijing swift, it symbolises "the return of the swift after 12 years." The design subtly incorporates traditional Chinese kite patterns and the expressive eye makeup of Peking Opera, while a lightning-bolt dynamic adds a sense of speed. This seamlessly blends natural vitality, culture, art, and athletic competition. It not only nods to the 2015 edition but also brings Beijing's rich cultural heritage vividly to life. The mascot's connection to the previous event highlights continuity and the city's commitment to hosting world-class athletics.
The theme slogan, "Every Step Counts," embodies the relentless competitive spirit that every step and every effort matters. It sends a warm yet resolute message to the world: on the road to excellence, every wholehearted effort holds extraordinary value. This slogan resonates with the core values of athletics and inspires athletes and fans alike.
In a video address, President of World Athletics Sebastian Coe noted that Beijing is the first city in the world to have successfully hosted both the Summer and Winter Olympics, with a remarkable record of staging world-class events. He said the World Championships Beijing 2015 produced many iconic moments, and that World Athletics firmly believes China will stage the 2027 edition of the Championships to the highest possible standard and deliver an unforgettable sporting spectacular for audiences across the globe. Coe's endorsement reinforces Beijing's reputation as a capable and experienced host for major international sporting events.
The World Athletics Championships Beijing 27 will be held at the National Stadium from 10 to 19 September 2027. More than 2,000 athletes from over 200 countries and regions will gather at the Bird's Nest for this grand athletics celebration. The event is expected to draw significant global attention and further solidify Beijing's status as a premier destination for sports.
The unveiling of the emblem, mascot, and slogan marks a crucial milestone in the preparation for the Championships. It signals Beijing's readiness to welcome the world and its dedication to delivering an event that celebrates athletic excellence and cultural exchange. As the countdown continues, these symbols will serve as ambassadors for the Championships, building anticipation and engaging audiences worldwide.
For more information, visit the official event page at World Athletics.
