A recent article in Builder Magazine by Heather Wright highlighted a trend among homebuilders: they are offering increasingly creative incentives, such as free pools, golf carts, and outdoor living upgrades, to attract buyers in a competitive market. Amid affordability pressures, builders are moving beyond traditional mortgage incentives to enhance the homeowner experience. Now, Bulqit, a technology platform based in Chicago, is introducing a new category of incentives: ongoing home services. Rather than providing a one-time feature at closing, Bulqit enables builders to offer buyers immediate access to professionally managed recurring services, including lawn care, pool maintenance, pest control, window cleaning, and pressure washing, all through a single platform.
According to an article by Howard Tullman in Inc. titled The Business Benefits of Building Community, Bulqit's model is designed to create ongoing value after closing while minimizing financial impact for builders. Keegan Bonebrake, Founder and CEO of Bulqit, explained: "Builders have become incredibly creative with incentives. The industry has moved from simply reducing mortgage costs to improving the homeowner experience. We believe recurring home services represent the next logical step because they continue delivering value long after move-in day."
Bulqit's neighborhood-based marketplace organizes homeowners into localized service groups, allowing licensed service providers to optimize routes, reduce travel time, and offer competitive pricing through operational efficiencies. This approach provides builders with a way to offer meaningful benefits without relying solely on costly upgrades or discounts. Industry observers note that today's buyers increasingly value convenience and lifestyle. Builder Magazine recently showcased incentives ranging from backyard pools and golf carts to rooftop decks, demonstrating how builders differentiate through experience-driven offerings. Bulqit sees recurring home services as a natural fit for this shift.
Instead of a one-time promotional item, new homeowners can begin enjoying coordinated services immediately after closing and manage multiple services through a single platform. The concept aligns with master-planned communities, where professionally coordinated services can improve neighborhood consistency and simplify property maintenance. Bulqit is currently launching with builder, HOA, and service provider partnerships across several high-growth Sunbelt markets and expects recurring home services to become a common component of builder incentive programs in the coming years.
