California Tortilla, the fast-casual chain known for its California-style Mexican food, has launched the CalTort Games, a limited-time surprise rewards event running from February 6 to February 22. The promotion, inspired by international winter competition, allows every Burrito Elito member who makes a qualifying purchase of $1 or more to earn a mystery reward. Guests can earn one reward per day during the promotional window, adding a competitive twist to each visit.
The reward lineup is podium-worthy, and each reward appears instantly and stays valid for seven days, giving guests a fresh reason to return and keep their winning streak alive. Earning rewards is simple. Guests can order through the app, online, or in-store and link the purchase to their Burrito Elito account. Those using the California Tortilla app with push notifications enabled will get an immediate reveal of their surprise reward. Rewards are issued only on transactions with additional spend, keeping the experience fair and full of momentum.
The promotion is available at all California Tortilla locations and aims to bring a "go-for-the-gold" spirit to February as the excitement of the winter games fills the season. For those not yet a Burrito Elito member, now is the perfect time to join and start snagging these surprise rewards. Sign up for free by downloading the California Tortilla app through the App Store and Google Play. Guests can also sign up in-store and register their accounts online.
Burrito Elito members earn points for every dollar spent, enjoy exclusive freebies, and stay updated on California Tortilla's latest news and offers. For more information, including locations and menu, visit CaliforniaTortilla.com or follow them on Instagram and Twitter @CalTort.
California Tortilla is a unique fast-casual restaurant concept that serves a chef-inspired menu of California-style Mexican food, including burritos, tacos, bowls, and salads. Since 1995, "Cal Tort" has brought a fresh perspective to Mexican food by offering bold flavor profiles, high-quality ingredients, and an array of sauces and toppings. With 27 locations, the company has earned numerous accolades, including being named one of FastCasual.com's "Top 100 Movers & Shakers," Washington City Paper's "Best Fast Casual in D.C.," and Washingtonian's Best Mexican, Best Taco, Best Burrito, Best Kid Friendly Restaurant, and Best Vegetarian offering.
The CalTort Games event highlights California Tortilla’s strategy to leverage gamification and seasonal excitement to drive customer engagement and repeat visits. By offering instant rewards tied to purchases, the chain aims to strengthen loyalty among its Burrito Elito members while attracting new sign-ups. The seven-day validity of rewards further encourages frequent visits, potentially boosting sales during a typically slower post-holiday period. This promotion also capitalizes on the cultural buzz around winter sports, aligning the brand with themes of competition and achievement.
