Datavault AI (NASDAQ: DVLT) has signed former Major League Baseball star Darryl Strawberry as a brand ambassador for its upcoming NIL Vault exchange platform, the company announced Monday. The move underscores Datavault AI's push into the rapidly growing name, image and likeness (NIL) market, which has opened new revenue streams for athletes since NCAA rule changes in 2021.
Under a services agreement, Strawberry will create promotional content, participate in marketing initiatives and share in revenue generated through his content, while Datavault AI will provide platform support, activity tracking and revenue attribution. The company said NIL Vault is designed to enable athletes and other public figures to measure, monetize and retain an ongoing interest in the value generated by their NIL assets.
Strawberry, an eight-time MLB All-Star and four-time World Series champion, brings significant brand recognition to the platform. His signing comes ahead of NIL Vault's commercial launch as Datavault AI continues expanding its portfolio of specialized data exchange platforms and expects to announce additional ambassador and content agreements.
The NIL Vault platform represents a new approach to athlete monetization, allowing public figures to retain an ongoing interest in their NIL value rather than receiving a one-time payment. This model could appeal to athletes seeking long-term revenue from their personal brands. Datavault AI's technology suite includes AI-driven data experiences, valuation and monetization of assets in the Web 3.0 environment, with applications across sports, entertainment, events, and other industries.
Datavault AI's broader platform serves multiple industries, including high-performance computing software licensing for sports and entertainment, events and venues, biotech, education, fintech, real estate, healthcare, and energy. The company's Information Data Exchange enables Digital Twins and the licensing of NIL by securely attaching physical real-world objects to immutable metadata, fostering responsible AI with integrity.
The announcement comes as the NIL market continues to evolve, with athletes increasingly seeking ways to monetize their personal brands beyond traditional endorsements. The full press release is available at https://ibn.fm/QMAZM. More information about Datavault AI can be found at https://dvlt.ai.
