Decile, an advanced analytics platform, today announced the launch of Luma, a conversational AI analyst designed specifically for ecommerce brands. Luma allows teams to understand performance, uncover opportunities, and act faster by interpreting results, identifying causes, and recommending next steps. Instead of static charts and generic metrics, Luma delivers the ‘why’ behind performance shifts, connecting data points into a clear narrative.
Key benefits of Luma include ecommerce specialization, built on Decile’s proprietary ecommerce data model purpose-built for how brands sell, market, and retain customers. It generates and conducts brand-specific, multi-step analyses of real-time data in seconds, prompted by plain language inquiries—a task that would normally take human teams days or weeks. Luma explains why something happened and what to do next, creating data-driven stories that guide smarter decisions. It replaces scattered dashboards and static reports with direct, conversational analysis requiring no manual reporting or data stitching. Every result includes visible reasoning and data context, building confidence in every answer.
“Brands have a plethora of data and platform tools to navigate, but the data is still very disconnected and it’s hard to get clear and actionable answers when you need them,” said Cary Lawrence, CEO of Decile. “We built our AI Analyst ‘Luma’ on a strong data foundation that draws on years of ecommerce expertise to power its models. Luma cuts through the noise and allows teams across the organization to access insights using plain language—just as they would ask an in-house analyst, only faster.”
Early users have reported immediate value. “We just weren’t doing the analysis because we didn’t have time to pull reports and insights,” said a fashion and apparel brand who used the agent in a private preview. “We don’t have a dedicated data analyst so it’s been really helpful for marketing channel owners to be able to do this and do it quickly.”
As AI extends deeper into ecommerce, marketers are increasingly challenged by the volume of data and the growing number of disparate tools and integrations they manage. Across reporting platforms, analytics dashboards, apps, and advertising channels, performance insights are often fragmented and don’t allow flexibility for unique brand definitions. Luma, built directly into the Decile platform, solves this by consolidating data into one place. It sits at the intersection of a CDP, an analytics engine, and a built-in AI analyst—creating a unified environment where teams can move from data to decisions in one step. Luma brings clarity and direction to even the most complex multi-step questions, empowering ecommerce operators to make informed, efficient, and confident decisions at scale.
Learn more about how Luma AI works at decile.com/features/luma-ai/.
