Digible, a multifamily marketing and technology agency, has announced a strategic partnership with JONAH®, a provider of premium apartment websites for the multifamily industry. The collaboration aims to help multifamily teams better activate, configure, and interpret the Jonah Data Layer (JDL), a feature introduced last year that provides access to more meaningful website data when properly set up through Google Tag Manager and Google Analytics 4.
For multifamily marketers, having access to accurate website data is crucial for understanding renter engagement rather than relying on guesswork. By combining Jonah's website functionality with Digible's expertise in SEO, qualified traffic generation, analytics configuration, and performance reporting, clients can gain clearer insights into how their websites are performing and where optimization can drive improvements.
Through the partnership, Digible will offer client education, activation support, guidance on Google Tag Manager and Google Analytics 4, and reporting assistance. This helps marketing and ownership teams understand what their Jonah websites are revealing and how to act on that information. Shannon Montoya, Director of Organic Media at Digible, noted that clients often ask about the JDL, how to use it, and where the data goes once live. This partnership provides a clearer path forward by connecting technical setup with the marketing visibility needed for smarter decisions.
Digible has worked closely with Jonah for over a year to align Jonah's website capabilities with Digible's SEO, analytics, and reporting services. Yuri Star, CEO of Jonah Digital Agency, stated that Digible's leadership in multifamily marketing makes them an ideal partner, and together they deliver best-in-class reporting and user journey insights.
The collaboration helps clients move beyond simply collecting data to using it for understanding visibility, traffic quality, renter behavior, and the digital moments that influence leasing outcomes. This stronger connection between website measurement and marketing strategy gives multifamily teams the insight needed to attract better-fit renters, optimize performance, and make confident decisions.
For more details on Digible's Jonah Data Layer support, visit Digible's guide on the Jonah Data Layer.
