In a move that promises to reshape broadcast operations, EMAM, PlayBox Neo, and SNEWS have officially launched Nuvex, a connected broadcast workflow platform that combines media management, newsroom production, and automated playout into a single streamlined environment. The announcement, made today, positions Nuvex as a comprehensive solution for broadcasters, news organizations, and media teams seeking to accelerate their operations from story planning and content ingest through to editing, graphics, scheduling, playout, and archive.
The platform will be showcased at two major industry events: the SET show at the Anhanbi Convention Center in Sao Paulo from August 18-20, where it will be featured at SNEWS stand #85, and at the IBC2026 exhibition from September 11-14 at the RAI Convention Center in Amsterdam, with presentations at SNEWS stand 7.D17, EMAM stand 6.A20, and PlayBox Neo stand 7.C29.
Nuvex leverages the combined expertise of its three creators: EMAM's media asset management (MAM) capabilities, PlayBox Neo's channel branding and playout technology, and SNEWS's newsroom production tools. This integration offers a seamless connected path from the newsroom to air, addressing the critical need for efficiency and collaboration in modern media environments.
“Nuvex represents the next step in making broadcast workflows simpler, faster and more collaborative,” said David Miller, President of EMAM. “Media organizations need tools that support cloud, on-premises and hybrid operations while making it easy for reporters, editors, producers and operations teams to work from the same trusted content library.”
PlayBox Neo contributes proven broadcast playout, channel branding, and live production technology to the Nuvex ecosystem, enabling broadcasters to manage scheduled and live programming with reliability and operational control. “The integration of newsroom workflows with playout and media management gives broadcasters a practical way to reduce complexity while improving speed to air,” said Pavlin Rahnev, Founder and CEO of PlayBox Neo. “Nuvex is designed to support that mission with efficient, scalable tools for today's broadcast teams.”
SNEWS brings its newsroom production and rundown management expertise to Nuvex, supporting editorial teams as they monitor, organize, verify, and prepare stories for production and playout. “Newsrooms need agile systems that keep technology in the background and productivity at the center,” said Rodrigo Brasiel, CEO of SNEWS. “With Nuvex, editorial, production and technical teams can work in a more unified environment from planning through delivery.”
Key capabilities of Nuvex include unified access to media assets for newsroom, editing, programming, and operations teams; integrated ingest, archive, and media processing workflows for cloud, on-premises, and hybrid environments; connected newsroom planning, rundown preparation, and production workflows; broadcast playout and channel branding support for scheduled and live operations; and scalable collaboration across distributed teams and facilities.
The platform launches on August 10 at nuvex.tv. Broadcasters, production teams, and media organizations can visit the website to learn more, request information, and explore how the platform can support their news, production, and playout operations. Nuvex.tv highlights the basic Runway bundle, the more advanced Ascent bundle, and the customized Altitude package, available directly or through partners.
The implications of this launch are significant. By offering a unified platform that seamlessly integrates MAM, newsroom production, and playout, Nuvex addresses a long-standing challenge in the industry: the fragmentation of tools that often slows down workflows and hampers collaboration. With support for cloud, on-premises, and hybrid operations, it provides flexibility for organizations of all sizes. The involvement of three established players—EMAM, PlayBox Neo, and SNEWS—lends credibility and ensures that the platform is built on proven technologies. As media organizations face increasing pressure to deliver content faster across multiple platforms, Nuvex offers a practical solution that could become a new standard for broadcast operations.
