Expanse Studios, the B2B game development division of Meridian Holdings Inc. (NASDAQ: MRDN), announced on October 13, 2026 that it has gone live with a Swedish Gambling Authority-licensed operator in Sweden. The launch is the studio’s first live operator deployment in the Swedish market and the first commercial activation of the software provider license awarded to Expanse by the Swedish Gambling Authority (Spelinspektionen) in December 2025, valid through December 2030.
The significance of this launch lies in Sweden’s regulatory environment. Sweden operates one of Europe’s most tightly regulated online gaming markets. Every operator must hold a Spelinspektionen license, and player activity is concentrated heavily on licensed platforms, making each certified supplier relationship a route to regulated, channelized demand rather than gray-market volume. Content providers working with licensed Swedish operators ensures technical and compliance standing in addition to commercial reach.
“A license is the permission to compete. Going live is the proof that our content clears the bar,” said Damjan Stamenkovic, Chief Executive Officer of Expanse Studios. “Sweden holds one of the most demanding regulatory standards in Europe. Launching with a licensed operator there confirms that our content and compliance meet that standard in practice, not just on paper.”
The Swedish launch adds a mature Western European market to Expanse Studios’ footprint. The studio holds content certifications across 14 regulated markets in Europe, Latin America and Africa, including Sweden, Malta, Portugal, Croatia, Romania, Estonia, Latvia, Slovenia, Brazil and Colombia. Expanse distributes a portfolio of nearly 100 proprietary titles to more than 1,800 online casino brands worldwide. Expanding certified, revenue-generating distribution across regulated markets supports Meridian Holdings’ strategy of growing B2B revenue alongside its B2C operations.
For Meridian Holdings, the move underscores its dual focus on B2B and B2C operations. The company, headquartered in Las Vegas, Nevada, operates across over 25 international regulated markets. Its B2C division is led by Meridianbet Group, an online sports betting and gaming operator founded in 2001 and licensed across Europe, Africa and South America. The B2B division, comprising Expanse Studios and iGaming platform GMAG, develops, licenses and distributes proprietary gaming platforms and content to a global client base. The successful activation of the Swedish license demonstrates the company’s ability to convert regulatory approvals into commercial deployments, a critical step for generating B2B revenue.
The launch also signals Expanse Studios’ readiness to compete in demanding jurisdictions. By meeting Spelinspektionen’s standards, the studio reinforces its reputation as a compliant supplier, which could ease entry into other regulated markets. As the online gaming industry continues to mature, certified, revenue-generating deployments in regulated markets are likely to drive sustainable growth. This debut in Sweden is a proof point for Meridian Holdings’ strategy of expanding its B2B footprint alongside its established B2C operations. For more information, visit www.meridian-holdings.com. The announcement was originally distributed via NEWMEDIAWIRE.
