The Hong Kong Trade Development Council (HKTDC) returned to London Fashion Week this year with its Fashion Hong Kong runway show, presenting the Autumn/Winter 2026 collections of four innovative Hong Kong fashion labels. The event, held on 19 February at The Vinyl Factory in Soho, London, drew more than 300 international buyers, media representatives and fashion professionals, underscoring the city's standing as a key fashion design hub in Asia.
The show featured designers Angus Tsui (brand: ANGUS TSUI), Bettie Jiang (brand: Bettie Haute Couture), Harrison Wong (brand: HARRISON WONG) and Menu Tsai (brand: selfFab.). Their collections spanned avant-garde futurism, cultural fusion, zero-waste tailoring and sporty aesthetics, highlighting the innovation, sustainability and global outlook of Hong Kong's fashion industry. The event was supported by the Hong Kong Economic and Trade Office in London and received backing from UK fashion industry figures, including model Eva Apio, singer CC Clarke, influencer Leo Mandella and stylist Karine Laudort. Leading international fashion media such as BBC News, DAZED, Forbes, Vogue Business and Wonderland also attended, helping to elevate international awareness of Hong Kong fashion brands.
Beyond the runway show, the HKTDC launched a professional designer showroom in London from 18 to 23 February, featuring the designers' latest Autumn/Winter collections. The showroom provided a platform for international buyers to engage directly with the brands, allowing designers to test market responses, build business connections and explore collaboration opportunities. Additionally, a curated display of selected works from the four designers was presented at the show venue, complemented by creative pieces from "NEXT@Fashion InStyle," an initiative showcasing innovative products from material suppliers worldwide. This initiative, a key highlight of the Fashion Hong Kong program, illustrates how innovation is sparked through creative use of new materials, exploring the intersection of technology, sustainability and artistry.
Since its launch in 2015, Fashion Hong Kong has taken Hong Kong designers to major fashion weeks including New York, London and Tokyo, showcasing the creativity and vibrancy of Hong Kong fashion on the global stage. The return to London Fashion Week in 2026 once again underscores the strong international potential of Hong Kong design. With over 50 offices globally, the HKTDC continues to connect Hong Kong's design talent with the global creative ecosystem, supporting local brands in expanding their overseas presence and reinforcing Hong Kong's role as a leading fashion hub in Asia.
