Featured, the AI co-pilot for PR, announced that Featured Workflows are now available on every plan, including the Free tier. This move significantly lowers the barrier to entry for always-on PR monitoring, which was previously limited to paid subscribers. Featured Workflows are automated tools that continuously scan for journalist requests, podcast opportunities, awards, media mentions, and more, delivering matched results via email or Slack on a user-defined schedule.
Since Workflows launched on June 16, 2026, users have created 467 workflows, which have completed 26,239 runs and surfaced 93,012 matched opportunities, according to Featured's Workflows Usage Report. Notably, 93% of runs found at least one match, underscoring the effectiveness of the automation. By extending this capability to Free users, Featured enables small businesses, solo founders, and independent PR professionals to compete more effectively for media coverage without incurring costs.
Setting up a workflow is straightforward: users visit featured.com/workflows, select a workflow type, and specify what to look for, when to receive it, and where to send results. Alternatively, users can create a workflow via a single sentence in Featured Chat, such as, “Send me HARO requests about small business finance every morning in Slack.” The plain-language configuration eliminates the need for complex search syntax, making it accessible to non-experts.
Workflows monitor 12 types of opportunities, including journalist requests from HARO, Connectively, Substack, and X; podcast matches from a database of 814,000 active shows; bylined article opportunities; speaking events; awards; media mentions; competitor coverage; and AI visibility across platforms like ChatGPT, Claude, Perplexity, and Gemini.
The implications are profound: PR agencies already pay for such monitoring, but most founders and small businesses never set it up due to cost or complexity. By offering Workflows on the Free plan, Featured democratizes access to media intelligence. Free users can run workflows until they hit a daily usage allowance, after which workflows pause and resume the next day. Paid plans, Lite at $29 per month and Pro at $79 per month (billed annually), offer higher allowances.
Importantly, Featured Workflows stop at the opportunity—they do not automate outreach. A human remains in the loop to review each match and decide whether to respond. As CEO Brett Farmiloe stated, “Automation stops at the opportunity. A person still decides whether it's relevant and what to say.” This balanced approach ensures that PR remains personal while leveraging automation for discovery.
This announcement positions Featured as a leader in accessible PR technology, potentially disrupting the traditional PR software market by offering robust features for free. It empowers individuals and small teams to proactively manage their media presence, which could lead to more diverse voices in the media landscape.
