FG Brands, a self-care and wellness platform, has announced a national rebrand for its franchise LA Bikini, which will now operate under the name Bare&Sol. Effective June 1, all locations transitioned to the new identity, reflecting a strategic shift toward a full-service skin-wellness destination. The rebrand includes expanded service offerings, a refreshed aesthetic, and an enhanced digital presence, positioning the franchise to capitalize on growing consumer interest in natural beauty routines and membership-based models.
The new Bare&Sol concept combines expert hair removal using sugaring—an all-natural sugar paste free of harsh chemicals—with airbrush spray tanning services under one roof. This dual-service approach creates two distinct revenue streams for franchisees, targeting a demographic increasingly concerned with ingredient transparency and personalized experiences. According to Jan Zalud, CEO of FG Brands, the company identified an opportunity to challenge traditional waxing salons, which have remained largely unchanged for decades. “Based on consumer feedback and demand, we feel like the timing is right to turn the waxing salon experience into something much cooler, built for today’s discerning consumers,” Zalud stated. The brand has performed over one million Brazilian sugaring services to date.
Bare&Sol’s membership-driven franchise model focuses exclusively on these two services, differentiating it from competitors. The rebrand also introduces a new studio design featuring clean lines, warm textures, and a calming aesthetic, replacing the clinical feel often associated with hair removal. This shift aims to create an elevated experience that appeals to Millennial and Gen Z consumers, who are driving demand for skin-wellness services. Sugaring and spray tanning are positioned as healthier alternatives to traditional waxing and UV tanning, aligning with broader trends toward natural and self-care routines.
The announcement underscores FG Brands’ evolution as a leading franchise opportunity in the beauty and wellness sector. The company, which also owns Facial Collective, emphasizes co-located business models that drive unit-level economics for franchise owners. For more information on franchise opportunities, visit https://fgbrands.co. Guest appointments and membership details are available at https://bareandsol.skin.
This rebrand represents a significant milestone for FG Brands, reflecting years of growth and consumer feedback. By integrating two high-demand beauty routines, Bare&Sol aims to redefine the salon experience and capture a larger share of the growing self-care market. The company’s focus on ingredient-conscious services and inclusive practices positions it to meet the evolving expectations of today’s beauty consumers.
