First Orion, a provider of branded communications solutions, announced on April 30, 2026, a new patented SIP redirect-based, end-to-end call authentication integration method. This innovation allows enterprises to more easily and securely authenticate outbound calls while delivering trusted calls at scale, according to a press release from the company.
The new integration expands access to First Orion's call authentication technology, which powers its INFORM® with Logo and SENTRY® Call Blocking solutions. By leveraging SIP redirect, enterprises can verify that calls are valid as they reach carrier networks, ensuring only authenticated calls are branded with INFORM or unauthenticated calls are blocked with SENTRY.
Call authentication is critical as robocalls and phone scams continue to plague consumers. The Federal Communications Commission (FCC) has mandated STIR/SHAKEN protocols to combat illegal spoofing, but adoption has been complex for many businesses. First Orion's SIP redirect approach simplifies integration, potentially accelerating adoption of authenticated, branded calling.
"This new method reduces technical barriers, making it easier for enterprises to protect their customers and build trust through verified calls," said a spokesperson for First Orion. The integration is designed to work with existing carrier networks and requires minimal changes to enterprise infrastructure.
For more details, view the full announcement here.
The ability to brand calls with a company logo and name helps businesses distinguish legitimate calls from fraud. According to First Orion, INFORM with Logo displays a verified company logo and name on the recipient's phone screen, while SENTRY Call Blocking prevents unauthenticated calls from reaching consumers. This dual approach enhances security and reduces the risk of scams.
First Orion serves Fortune 500 companies and is integrated into major U.S. mobile carriers. The company's solutions include branded calling and messaging, advanced analytics for call program optimization, and real-time fraud detection. The new SIP redirect integration is part of First Orion's ongoing effort to provide trust and transparency at scale.
For more information about First Orion and its services, visit firstorion.com.
