First Orion, a leading provider of branded communications solutions, announced a new agreement with Boost Mobile to deliver INFORM® Branded Calling to Boost Mobile subscribers. Under this agreement, Boost Mobile subscribers will see a business's display name on incoming calls, allowing customization of up to 32 characters. This feature aims to help build trust in the call, increase answer rates, and enhance the business's brand awareness.
The INFORM® Branded Calling solution enables businesses to display their name on outbound calls, so recipients know who is calling before they answer. For Boost Mobile subscribers, this means incoming calls from businesses they have a relationship with will show the business name, helping customers make more informed decisions about whether to answer. This is particularly important in an era where robocalls and spam calls are prevalent, and consumers are often hesitant to pick up unknown numbers.
First Orion is a market leader in branded communication solutions, offering a comprehensive suite of services to improve customer engagement, enhance security and transparency, and provide actionable insights. In addition to branded calling and messaging, First Orion empowers businesses with advanced analytics to optimize call programs, real-time fraud detection to protect their customers, and other innovative solutions that enable enterprises to provide trust and transparency at scale. The company is a valued partner to Fortune 500 companies and is integrated into the largest U.S. mobile carriers.
This agreement with Boost Mobile marks a significant expansion for First Orion's INFORM® service, bringing branded calling to more consumers across the United States. For businesses, this means an opportunity to improve customer engagement and trust, as well as increase answer rates for important calls such as appointment reminders, delivery notifications, and customer service follow-ups. For consumers, it provides greater transparency and control over which calls they choose to answer, potentially reducing the annoyance of unwanted calls and increasing the likelihood of answering calls from legitimate businesses.
To view the full announcement, including downloadable images, bios, and more, click here.
