First Orion, a leading provider of branded communications solutions, today announced a partnership with Vodafone to bring network-based INFORM Branded Calling capabilities to enterprise customers across the United Kingdom. The collaboration helps businesses clearly identify themselves and improve answer rates by displaying verified, recognizable identities on recipients' phones.
The launch comes at a critical time for the UK market, where scam calls are a daily concern and consumers are increasingly reluctant to answer unknown or unverified numbers. This trend makes it harder for legitimate businesses to reach customers. By leveraging Vodafone's CAMARA-based network APIs, First Orion's solution verifies and brands calls at scale across Vodafone's network, providing trust and transparency.
"We are excited to partner with Vodafone to bring branded calling to the UK," said a First Orion representative. "This partnership addresses a growing need for businesses to connect with customers securely and effectively." The INFORM Branded Calling service allows enterprises to present their name and logo, increasing answer rates and customer engagement.
For more details, view the full announcement here.
First Orion is a market leader in branded communication solutions, offering a comprehensive suite to improve customer engagement, enhance security, and provide actionable insights. The company partners with Fortune 500 companies and integrates with major U.S. mobile carriers. For more information, visit firstorion.com.
