Flower Gypsies, a luxury event florist based in Los Angeles, has completed a floral commission for Unilever's FIFA World Cup 2026 activation at The West Hollywood EDITION hotel. The studio, trusted by major brands and Fortune 500 companies, produced bespoke arrangements throughout the event space, with the centerpiece being a custom two-foot soccer ball crafted entirely from fresh flowers.
The commission comes at a landmark moment for Los Angeles, one of the host cities for the FIFA World Cup 2026. As an official sponsor, Unilever activated more than 35 of its personal care brands, including Dove and Degree, across North America. For its West Hollywood event on June 23, 2026, Unilever turned to Flower Gypsies to deliver floral design that matched the energy of the world's biggest sporting event.
“When a global brand brings the World Cup to Los Angeles, the design has to rise to the occasion,” said Gabby LaRussa, owner and lead designer of Flower Gypsies. “Our team loved the challenge of translating the spirit of the tournament into flowers. The two-foot soccer ball became the piece everyone gathered around, and that is exactly what great event florals should do.”
In addition to the floral soccer ball, Flower Gypsies delivered bespoke floral arrangements styled to complement the venue and the campaign, along with full on-site installation at the luxury hotel. Such sculptural pieces are central to the studio’s custom installations, where flowers are engineered into three-dimensional forms that become the photographed moment of an event.
Founded in 2013, Flower Gypsies has spent more than twelve years creating florals for corporate events, brand activations, and product launches across Los Angeles and Orange County. The studio’s client roster includes global consumer brands, luxury hotels, and film productions, with recent commissions for national retail campaigns and flagship hotel properties. Every project is designed, built, and installed by the in-house team to meet brand event standards.
Brands and event producers planning activations in California can explore the studio’s floral arrangements and custom installation services at flowergypsies.com. With the FIFA World Cup 2026 continuing across North America, the studio anticipates strong demand for tournament-themed floral commissions throughout the summer.
