Forme Science, a smart posture and recovery wearables brand worn by Olympians and celebrities, has launched what it calls the world's first e-commerce promotion hedged on a prediction market. From now through June 30, customers who shop on forme.science and use the code TEAMUSA at checkout will receive a 100% refund on their purchase if Team USA reaches the 2026 World Cup Final.
The campaign, powered by promotions platform PlayAbly, leverages the regulated prediction market exchange Kalshi to hedge the financial risk. This allows Forme Science to offer a full refund guarantee without taking on unlimited exposure, marking a milestone in the use of prediction markets for business applications beyond trading.
“Team USA has given the whole country something to cheer for, and we wanted to celebrate that the way Forme celebrates everything - by helping people perform at their best,” said Forme co-founder Seiji Liu. “Giving fans the chance to receive free Forme smart posture products if Team USA reaches the Final is our way of standing alongside them on the biggest stage.”
The initiative is a collaboration between Forme Science, PlayAbly, and Kalshi. PlayAbly designed the campaign structure to enable the guarantee, while Kalshi provided the hedging infrastructure. “We created PlayAbly to add play to the shopping experience by harnessing excitement around cultural moments for brands,” said Angelo Ferro, founder and CEO of PlayAbly. “What's better than winning? Shopping and winning!”
Nicolas Hull, director of business development at Kalshi, noted: “Forme is the first e-commerce brand to use prediction markets to hedge risk. This is exactly the kind of business application Kalshi is built for. We're making it easier for businesses to derisk bold ideas.”
The promotion runs through June 30, and customers who use the code TEAMUSA will receive cashback if Team USA reaches the Final, excluding taxes and shipping. The move represents a new model for commerce that combines consumer engagement with financial innovation and risk management.
Forme Science, known for its patented intelligent posture wearables, continues to expand into data-driven health technologies. The company serves consumers, elite athletes, and professional sports organizations, and is the Official Posture & Recovery Partner of the MLB Players Association. This campaign, however, is not endorsed by FIFA or the U.S. Soccer Federation.
As prediction markets mature, Forme Science and PlayAbly believe this approach could reshape promotional marketing across retail, travel, sports, and entertainment. “This represents a new era in consumer marketing,” said Liu. “Prediction markets are evolving beyond financial products into practical business infrastructure. Now brands can share in a moment like the World Cup without taking on unlimited financial exposure.”
