Green Choice Proteins, an Australian plant-based nutrition company, announced that its Australian-made products will soon be available on Amazon, marking a significant step in its U.S. expansion strategy. The upcoming Amazon launch follows the company's plans to enter the U.S. market through OneLavi, together providing American consumers with greater access to its clean-label plant nutrition products.
Puneet Chawla, Founder of Green Choice Proteins, emphasized the importance of this move: "Expanding to Amazon is an exciting next step for Green Choice Proteins as we introduce our products to American consumers. Amazon gives consumers across the country a convenient way to discover new brands, and we look forward to making our Australian-made plant nutrition products available to a much broader U.S. audience."
Founded in Victoria, Australia, Green Choice Proteins develops plant-based nutrition products with an emphasis on clean-label formulations, ingredient transparency, enjoyable flavor, and everyday usability. The company's products are manufactured in Victoria and feature Australian-grown pulses, reflecting its commitment to quality sourcing and support for Australia's growing plant protein industry. Unlike traditional single-purpose protein products, Green Choice Proteins formulations combine plant-based protein with functional nutrition benefits designed to support broader lifestyle and wellness goals.
Three flavors are expected to launch on Amazon: Chocolate Flavored Protein Powder, Vanilla Flavored Protein Powder, and Salted Caramel Flavored Protein Powder. Each offers approximately 35 grams of plant protein per serving, made from Australian-grown pea and faba, and includes omega-3 from linseed. All products contain no artificial colours, flavours, or fillers, and are developed to deliver both taste and nutrition.
The Amazon expansion is part of a broader U.S. growth strategy. In addition to OneLavi and Amazon, Green Choice Proteins is preparing to participate in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. This session will connect the company with major health, specialty, food, drug, and mass retail buyers, as it explores further retail opportunities.
Chawla added, "Our U.S. expansion is about building the brand step by step and making Green Choice Proteins increasingly accessible to American consumers. OneLavi and Amazon are important parts of that strategy, and our participation at ECRM gives us another opportunity to introduce the brand and our products as we explore additional retail relationships."
Sustainability and responsible sourcing are central to Green Choice Proteins' philosophy. The company sources premium Australian-grown pulses, employs transparent manufacturing practices, and supports the growth of Australia's plant protein industry. With this upcoming Amazon launch, Green Choice Proteins continues its mission to bring its Australian approach to plant-based nutrition to more American consumers.
