Gregory Pranzo, Founder and CEO of PranzoTech Solutions, is calling for urgent, community-led action to close the digital divide—a problem he says is being overlooked by both the private and public sectors. In a recent interview, Pranzo highlighted the hidden costs of digital exclusion, from small business owners unable to access affordable automation tools to families left out of city services due to a lack of basic digital literacy.
“We don't need another press release about broadband expansion plans,” says Pranzo. “We need people on the ground showing others how to use the tools we already have. It's local, it's urgent, and it's everyone's job.”
The data underscores the severity of the issue: 35% of households in underserved Baltimore neighborhoods still lack reliable internet access, according to the Baltimore Civic Tech Survey (2024). Nationally, 43% of adults in low-income U.S. households do not have home broadband (Pew Research Center, 2023), and more than 30 million Americans lack basic digital skills like creating a spreadsheet or sending a professional email (National Skills Coalition, 2022).
“These gaps don't just impact individuals,” Pranzo adds. “They impact city budgets, workforce pipelines, healthcare systems—everything.”
While PranzoTech Solutions builds dashboards, smart infrastructure, and automation tools, Pranzo stresses that the solution is not always high-tech. “Sometimes the most important thing you can do is help someone sign up for email or show them how to use a shared document,” he said. “That's how change starts.”
In 2024, Pranzo helped launch a citywide digital skills accelerator, training over 300 Baltimore residents in basic tech fluency. Many had never used a computer before. He also volunteers with Code B'More, a youth organization teaching coding and robotics in underserved neighborhoods. “We can't build smart cities if we leave whole communities digitally invisible,” he emphasized.
Pranzo is urging individuals, businesses, and civic groups to take local ownership of digital access and education. Recommended actions include donating working laptops or tablets to community organizations, hosting or sponsoring free tech literacy workshops in schools, libraries, or rec centers, mentoring someone learning digital skills, advocating for city budgets that support community technology staff and digital navigators, and designing tools and websites with non-experts in mind.
“Innovation isn't about building for the top 1% of users,” he says. “It's about making sure the bottom 30% can still participate.”
