North American Frac Sand, Inc. (OTC: NAFS), doing business as HRC Coffee Roasters LLC, announced substantial operational progress over the past 18 months, with plans to unveil a comprehensive corporate repositioning that management believes will establish a clear runway for accelerated growth in 2026. The company has been strategically building infrastructure, partnerships, and product portfolio to expand the Havana Roasters Coffee® brand as a multi-channel premium coffee brand.
Key achievements include retail expansion, product innovation, and operational scaling. Under HRC Hospitality Corp., a subsidiary, the company is finalizing preparations for the opening of the first flagship Havana Roasters Coffee Cuban Bakery & Sandwich Bar in Hollywood, California. This location will serve as both a revenue-generating operation and a showcase for the brand's authentic Cuban-style coffee heritage. In product development, the company is introducing Havana Roasters Coffee® in Nespresso-compatible pod format, targeting the rapidly growing single-serve premium coffee market. Additionally, under The HRC Beverage Company subsidiary, ready-to-drink (RTD) versions are in advanced formulation and production planning stages, positioning the brand to capture share in the convenience beverage category.
Operational scaling efforts include expanding roasting capabilities, strengthening wholesale distribution networks, advancing franchise program development, and enhancing e-commerce infrastructure. The company has also been working to complete regulatory processes to align its public corporate identity with the Havana Roasters Coffee® brand and operations.
Gabriel Martinez, Chairman and CEO, stated, "The past 18 months have been focused on execution. We've been building the foundation for what we believe will be a breakout year in 2026. Our team has worked tirelessly to advance initiatives across retail, wholesale, product development, franchise systems, and operational infrastructure." He added that the company is approaching important milestones that will enhance shareholder value and market visibility, with major corporate developments to be announced in the coming weeks.
The company operates as the exclusive license holder and commercialization platform for a premium Cuban-style coffee brand based in Florida and expanding to Los Angeles. Its multi-channel growth strategy encompasses wholesale distribution, licensed retail locations, franchise development, e-commerce, RTD beverages, and hospitality services. More information is available at thehrccompanies.com.
This press release contains forward-looking statements within the meaning of federal securities laws. All statements other than historical facts are forward-looking, including those related to future prospects, developments, and business strategies. The company undertakes no obligation to update these statements except as required by law. View the original release on NewMediaWire.
