Havana Roasters Coffee Companies Inc. (OTC: NAFSD), formerly North American Frac Sand, Inc., announced that its corporate name and ticker symbol changes have been approved by FINRA. The company’s common stock began trading as Havana Roasters Coffee Companies Inc. on January 29, 2026, and will adopt the permanently approved symbol OTC: THRC after a 20-day period under NAFSD.
The rebranding completes the company’s change in control and strategic transformation following the acquisition of a 100% controlling interest by HRC Holdings Corp., the exclusive license holder of the Havana Roasters Coffee™ brand and related intellectual property. Regulatory approvals now allow the company to operate under a unified corporate identity aligned with its long-term growth strategy.
Havana Roasters Coffee™ is a premium Cuban-style coffee brand built around authentic heritage roasting techniques. As the exclusive license holder, HRC controls the commercialization pathway for all branded products and services. The company is building a diversified revenue model across wholesale distribution, company-operated retail locations, franchise development, branded food and beverage programs, ready-to-drink (RTD) product development, roasting and co-packing services, and mobile hospitality platforms.
Recent operational highlights include expanded roasting and production capabilities, advancement of the franchise model, addition of wholesale accounts, progression of retail location build-outs, and progress on RTD formulation and production planning. Near-term catalysts include the opening of initial retail locations, release of an updated e-commerce and subscription platform, introduction of franchise offerings, expansion of hospitality operations including mobile units, and milestones tied to RTD pilot production and launch preparation.
Gabriel Martinez, Chairman and CEO, stated, “Completing our rebrand to Havana Roasters Coffee Companies Inc. and trading under our branded name represents a major step in aligning our public identity with the business we are actively building. We now have the proper corporate foundation in place to scale.” He added, “Investors look for companies with both a credible operating plan and catalysts. Over the past 18 months, we’ve focused on strengthening our operational capabilities, expanding distribution, advancing franchise programs, and preparing our retail and RTD strategies. With regulatory approvals finalized, we are now positioned to convert these initiatives into commercial growth.”
Existing shareholders do not need to take any action regarding the name or symbol change. All shareholdings will be automatically updated by VStock Transfer, LLC, the company’s transfer agent.
More information is available at thehrccompanies.com.
