Hinggan League recently kicked off its Agricultural, Cultural and Tourism Consumption Carnival in Beijing under the theme 'Taste the Best of Hinggan Discover the Grasslands in Beijing.' The event served as a grand industry promotion for buyers, cultural and tourism professionals, and media from across the country, spotlighting the league's eco-friendly agricultural and livestock products. Through industry stories, product tastings, business matchmaking, and the launch of cultural and tourism routes, the carnival underscored Hinggan League's efforts to leverage its pristine natural ecology, modern agricultural technologies, and full-chain industrial development to promote green development and increase local incomes.
Among the key highlights were Hinggan League's beef cattle and rice industries, which attracted significant attention from market players seeking exchanges and potential partnerships. Located in the golden latitude belt for agriculture and animal husbandry, Hinggan League enjoys exceptional natural advantages. Early on, the league made coordinated plans for these two industries and launched an industrial upgrade covering the entire value chain—from breeding stock and forage to farming, processing, and branding.
Breeding is the 'chip' of the beef cattle industry. In recent years, Hinggan League has introduced national-level cattle breeding technology enterprises and established its first national-level bull breeding station. More than 5.5 million doses of frozen semen from high-quality breeds like Simmental and Angus are produced annually and distributed across China. The region has also improved its technical service system through a tiered extension-agent system and on-site guidance, helping herders adopt more scientific practices. For forage supply, the Forage Industry Processing, Logistics and Trading Park in Keyouzhong Banner has begun operations, collecting crop straw and processing it into high-quality forage. Research teams have also developed palatable fermented feed using microbial fermentation, reducing daily feeding costs per head of cattle.
At the sales and branding end, Hinggan League's beef cattle industry is transitioning from 'selling live cattle' to 'selling brands.' The region has cultivated large-scale meat processing enterprises, developed over 100 product categories for e-commerce and foodservice channels, and established a livestreaming e-commerce operations center. It has set up marketing centers and forward warehouses in the Beijing-Tianjin-Hebei region. With the launch of regional public brands like 'Keyouzhong Banner Beef,' a complete modern beef cattle industry chain is taking shape.
Similarly, Hinggan League rice development focuses on the full value chain from seed to table. The rice's fragrant, glutinous, and sweet taste comes from its pristine ecological foundation—clean water, clean soil, and clean air. Local research teams have worked for over 30 years, independently developing and registering 21 high-quality rice varieties, helping thousands of farming households increase incomes annually. Farming methods are also evolving. In Duerji Town, Keyouzhong Banner, rice cooperatives have adopted a model of 'unified planting, unified processing, and unified sales' while developing their own brands. By combining contract farming with online and offline sales, they have secured reliable channels and boosted member incomes. In Zhalaite Banner, returned entrepreneurs introduced integrated fertigation technology using drip irrigation beneath plastic film, enabling rice cultivation on 'dry land' and saving 700 cubic meters of water per mu. As rice enters a critical field management period, agricultural technicians and farmers are conducting scientific foliar nutrient supplementation, appropriate nitrogen application, and regular pest inspections to ensure stable high yields.
From a quality seed to premium beef, and from a bowl of rice to a regional brand, the cattle and rice industries are part of a coordinated strategy. Under Hinggan League's overall planning, the concentrated beef cattle breeding and finishing base in Zhalaite Banner has brought in a state-owned enterprise to operate the facility, significantly increasing collective village income. Meanwhile, 38 enterprises authorized to use the 'Hinggan League Rice' brand have adopted the nine standards established for the brand, driving its value beyond RMB 31 billion.
Winds sweep across the Horqin Grassland, bending the heavy ears of rice. Moving from selling raw grain and live cattle to selling brands and quality, Hinggan League's more than a decade of dedicated efforts have transformed the grassland's ecological advantages into industrial strengths and resource advantages into greater income for local communities, making 'cattle and rice' a solid pillar of prosperity.
