The Hong Kong Trade Development Council (HKTDC) is set to stage the Fashion Hong Kong professional showroom in Paris from 24 to 28 June, marking the first collaboration with Hong Kong Air Cargo Terminals Limited (Hactl) as strategic partner. Held during Paris Men’s Fashion Week, the initiative will bring Hong Kong fashion designer brands to the French capital to showcase their Spring/Summer 2027 collections, aiming to expand their international presence.
The showroom will be located in Paris’ renowned Rue de la Paix fashion district. Participating brands include Kinks Lab, MARCCH, and MATTER MATTERS, among others. Notably, MARCCH and MATTER MATTERS will debut collaborative pieces created with Paris-based artist Yaz Bukey, highlighting the fusion of Hong Kong design and European creativity. A networking reception on 27 June is expected to attract around 200 industry professionals, media representatives, and buyers, creating opportunities for Hong Kong brands to connect with the international fashion community.
This initiative marks the first cross-sector collaboration between HKTDC and Hactl, demonstrating Hong Kong’s unique strength in integrating creative industries with professional services. By combining HKTDC’s international promotional platform with Hactl’s expertise in cargo operations and logistics management, the partnership supports Hong Kong brands in exploring new international opportunities. Amid a growing global emphasis on speed, connectivity, and sustainability in the fashion industry, the collaboration highlights Hong Kong’s innovative approach to integrating creativity, commerce, and professional services.
Through the Fashion Hong Kong event series, HKTDC provides comprehensive international promotion support, enabling local brands to connect with overseas buyers, media, and industry players. The programme includes exhibitions, business matching, and promotional activities to facilitate direct engagement with international markets, solidifying Hong Kong’s role as an East-meets-West centre for cultural exchange.
The HKTDC cordially invites media representatives to attend the showroom and networking reception. Media registration can be done onsite with a business card and press pass, or by RSVP before 18 June via email. Photo downloads are available at this link.
