Hope&Plum, a women-owned baby carrier brand known for inclusive sizing, artist-driven prints, and an independent business model, has unveiled a new public mural at its St. Paul warehouse as part of the 2026 Chroma Zone Mural & Art Festival. Titled Important Moments, the mosaic was created by Minnesota mosaic artist Daniela Bianchini and centers on connection between women, friendship, community, and the importance of slowing down to be present with one another. The installation on the exterior wall of the hope&plum building marks a full-circle moment for the brand: a women-owned business, operating in a women-owned building, with a woman artist behind the work.
As a public piece, it comes from one of the few independently owned, women-led, and women-funded brands in the baby carrier industry, a sector increasingly shaped by private equity. The mosaic form visually reinforces that message, illustrating how individual pieces can come together to form a more cohesive and meaningful whole. For Hope&Plum, the mural is a public expression of values the company says it has followed since its founding: putting people and parents ahead of profit, paying artists for original work, providing women with employment that includes benefits, and building a business without private equity or outside investors.
“Being a women-owned, women-led, women-funded business in this space is not easy,” said Skye Amundsen, co-founder of Hope&Plum. “We are in an industry where many brands have private equity backing, and that pressure can flatten the humanity, creativity, and responsibility a company has to the families it serves. This mural is a public reminder that women do not have to shrink themselves to build something lasting.” The company’s purchase of its St. Paul building was part of a long-term commitment to growing intentionally and independently, an extension of its mission to create more women-owned spaces and resist the consolidation of creativity- and community-centered businesses into anonymous portfolios. From artist collaborations and hiring practices to ethical production and property ownership, decisions across the company are made from the position that women-owned businesses should not have to become smaller or less distinctive in order to survive.
Through Important Moments, Daniela Bianchini sought to capture the ordinary yet significant act of gathering. The mural depicts women coming together in connection, surrounded by color, warmth, and movement. Its message reflects the view that care, creativity, and community are central to building a business in the baby industry. The mural is both a celebration and a statement of direction for Hope&Plum as it continues to build a baby carrier brand rooted in art, people, and women’s empowerment.
The public can view Important Moments at the Hope&Plum warehouse in St. Paul’s Creative Enterprise Zone as part of the 2026 Chroma Zone Mural & Art Festival. The work is documented in images available at this link and this link, offering a visual sense of the mosaic’s scale and detail.
