LV Luxury has announced the opening of a new Hublot Boutique at The Palazzo, part of The Venetian Resort Las Vegas. The boutique, located between The Palazzo registration area and the casino floor, offers collectors and visitors a dedicated space to discover Hublot’s innovative timepieces. The opening marks a new chapter in the partnership between Hublot and LV Luxury, a family-owned luxury timepiece retailer with deep roots in Las Vegas. The move signals growing demand for high-end watches in a city that has become a global hub for luxury retail and hospitality.
Designed to embody Hublot’s bold and contemporary identity, the boutique reflects the brand’s pioneering approach to materials, design, and craftsmanship. Within the new space, guests can explore a curated selection of Hublot timepieces while receiving the highly personalized service for which LV Luxury is known. The boutique brings together Hublot’s unconventional spirit and LV Luxury’s commitment to creating exceptional experiences for collectors from Las Vegas and around the world.
“We are honored to welcome Hublot to the LV Luxury family and to introduce this exceptional boutique at The Palazzo,” said Ezra Bekhor, CEO of LV Luxury. “Hublot’s passion for innovation and its ability to challenge traditional ideas of watchmaking make the brand an exciting addition to our portfolio. We look forward to sharing its extraordinary timepieces and compelling story with our clients.”
Alan Bekhor, President and COO of LV Luxury, added, “The Palazzo provides an ideal setting for Hublot—a global destination where bold design, luxury and hospitality come together. This boutique represents our shared commitment to providing an elevated and highly personalized experience for every guest who walks through its doors.”
The Hublot Boutique at The Palazzo is now open. Clients, collectors, and watch enthusiasts are invited to save the date for the boutique’s official grand opening celebration on October 16, 2026. Additional event and attendance details will be announced separately.
For LV Luxury, the new boutique strengthens its position as a leading retailer of luxury timepieces on the Las Vegas Strip. The company, led by Ezra and Alan Bekhor, offers thoughtfully curated collections and personalized experiences across its portfolio of boutiques. By adding Hublot to its family, LV Luxury continues to attract discerning collectors who seek both heritage and innovation in watchmaking.
Hublot, founded in 1980 by Carlo Crocco, is renowned for introducing the first natural rubber strap in luxury watchmaking. The Swiss watchmaker has since pioneered unexpected combinations of materials and techniques through its philosophy, “The Art of Fusion,” uniting traditional craftsmanship with modern innovation. The new boutique provides a physical embodiment of that philosophy, allowing visitors to experience Hublot’s bold designs firsthand.
The opening also underscores Las Vegas’s growing importance as a destination for luxury watch retail. With its concentration of high-end resorts, entertainment, and international visitors, the city offers brands like Hublot and retailers like LV Luxury a unique platform to reach a global clientele. The Palazzo location, situated between the registration area and casino floor, ensures high foot traffic from both resort guests and casual visitors, increasing visibility for the brand.
For collectors, the boutique represents more than a retail space; it is a destination where they can engage with Hublot’s innovative timepieces and receive expert guidance from LV Luxury’s team. The personalized service offered by LV Luxury aligns with Hublot’s own commitment to pushing boundaries, creating an environment where clients can explore the brand’s latest creations in a setting that reflects its identity. As the grand opening approaches, the boutique is expected to become a focal point for watch enthusiasts visiting Las Vegas.
