Jason McDonald Consulting, a leading consultancy focused on digital marketing, SEO, Google Ads, and social media marketing, announced that Dr. Jason McDonald's newest book, 'AI and Marketing: A Practical Tutorial on Artificial Intelligence and Marketing,' has received its first ten reviews on Amazon. The book provides a practical framework for marketers on what artificial intelligence is and how to use it effectively for better small-business marketing.
Dr. McDonald, Director of the JM Internet Group and instructor at Stanford Continuing Studies, explained the motivation behind the book. 'AI is the 'new kid on the block.' Everyone seems to want to use it, and there is quite a bit of confusion on how to use AI in practical ways to do better marketing,' he said. 'My goal in writing the book was to create a practical guide that explains how marketers can use AI effectively and in a common sense way. The guide is not a cutting-edge scientific treatise on AI. Rather it is a practical workbook for today's small business owner and marketer.'
More information on the book can be found at https://jasonmcdonald.org/seo/ and https://www.jm-seo.org/books/ai-and-marketing/. The book is part of Dr. McDonald's 2026 Marketing series, which overviews SEO, Google Ads, social media marketing, and artificial intelligence. Rather than treating AI as magic, the book presents it as a tool marketers can use to improve efficiency, generate ideas, analyze data, and create better ways to reach customers. The book is available on Amazon in both paperback and Kindle formats.
The book explains a 'task-based' approach. Rather than learning platitudes about artificial intelligence, the book asks (and answers) how AI can help with specific tasks such as brainstorming content, conducting market research, analyzing data, improving advertising, and as a better way to tech support for confusing platforms like Google Ads, META ads platforms, TikTok, etc. The book also includes an appendix identifying many of today's AI tools.
The book reflects Dr. McDonald's growing emphasis on AI within his Stanford Continuing Studies course. In the course to be taught in January 2027, an entire week is devoted to AI and marketing. Students explore how AI impacts search engine optimization, content marketing, social media marketing, online advertising, analytics, and customer behavior. They also learn how to evaluate AI tools critically and how to integrate them into real marketing workflows.
Dr. McDonald also offers services such as an expert witness in SEO, Google Ads, and social media. Attorneys seeking a practical expert witness can visit Dr. McDonald's website at https://www.jasonmcdonald.org.
