Jennifer Poulson, leader of The Poulson Group at KW Ascend, Keller Williams Realty, has been named a 2026 Recognized Agent by the Lighthouse Marketing Institute. The recognition places Poulson among a select group of real estate professionals evaluated on four standards: Community Focus, Exceptional Client Care, Creative Marketing and High Performance. The Institute evaluates applicants annually and does not sell placement, making the honor a merit-based distinction that signals credibility to consumers navigating a competitive market.
The significance of the award lies in what it represents about the evolving real estate industry. While production volume and sales totals remain important, the Lighthouse Marketing Institute’s criteria reflect a broader definition of success that includes community involvement and creative marketing. For Poulson, the recognition underscores a career built on both measurable results and a commitment to Southern Utah. Since 2019, she has closed more than 120 transactions representing over $75 million in home sales. Her real estate videos average approximately 97,000 views, and her marketing generates more than 2.1 million impressions annually. According to her Lighthouse Marketing Institute profile, she ranks among the top 3% of independently producing agents in the Washington County MLS.
Poulson’s approach emphasizes how each home is presented to the marketplace. Professional photography, video and thoughtful distribution help her clients’ properties reach audiences well beyond traditional listing platforms. That strategy has become increasingly important as buyers begin their searches online and rely on visual content to narrow their options. By investing in high-quality media and broad distribution, Poulson helps sellers capture attention in a crowded field.
Beyond transactions, Poulson has co-created Zion Life Is an Adventure, a photography book celebrating Zion National Park, with proceeds supporting park conservation. She has also supported local first responders and other community organizations throughout the St. George area. These efforts align with the Institute’s emphasis on community focus, demonstrating that real estate professionals can play a meaningful role in the places they serve.
The 2026 Lighthouse Marketing Institute Recognition honors real estate professionals who demonstrate that success in the industry encompasses more than transactions. Honorees are distinguished by the way they care for their clients, contribute to their communities, creatively market the properties entrusted to them and perform within their profession. For consumers, such recognition can serve as a signal of trust and quality at a time when choosing an agent can feel overwhelming. For Poulson, it reinforces a practice that combines personalized client service, professional visual marketing, strong industry performance and a longstanding commitment to Southern Utah.
To view Jennifer Poulson’s full 2026 profile, visit the Lighthouse Marketing Institute’s online directory.
