In a recent episode of the Change and Creativity Podcast, host Judy Oskam interviewed Justin McKenzie, host of the Building Texas Show, about his mission to spotlight innovation and opportunity across Texas. McKenzie, a two-time graduate of Texas State University, shared how his upbringing abroad shaped his perspective on Texas identity and fueled his passion for showcasing the state's entrepreneurial spirit.
McKenzie noted that his show began as a local radio program in the Hill Country to fill a visibility gap for entrepreneurs whose stories were not being covered by local media. "High school kids need to see that even in the rural hill country, anything is possible," he said. The program has since expanded to include interviews with mayors from cities like Bastrop, Lubbock, and Amarillo, revealing common challenges and opportunities related to rapid growth. McKenzie emphasized the symbiotic relationship between cities and universities, using Texas State University and San Marcos as prime examples of how collaboration can help retain talent.
Beyond the show, McKenzie has launched initiatives such as Vote Like a Texan, which focuses on nonpartisan civic education, and the upcoming Work Like a Texan series, which will connect job seekers with employers and highlight in-demand skills. He noted that low voter turnout in local elections, such as a 7% turnout in a mayoral election in his hometown, motivated him to encourage civic participation.
When asked for advice, McKenzie encouraged entrepreneurs to research a city's comprehensive plan and regional economic strategy before making decisions. "Anywhere that you're researching, pull back their comprehensive plan… and say, is this going to fit what I want to be doing in 10 years?" he advised. For students, he highlighted the enduring value of mentorship and community connections.
The full interview is available on the Change and Creativity Podcast, where listeners can learn more about Texas's innovation corridors and the power of storytelling. The Building Texas Show continues to explore the people, policies, and projects shaping the Lone Star State, with more information available at Building Texas Show.
