KeyCrew Media, a real estate analytics and media network, has named Pearl as a KeyCrew Verified Expert. Pearl, the nation's first independent standards and ratings organization for residential home performance, will contribute market intelligence and expert analysis on home performance data, real estate transparency, and evolving standards that shape how buyers, agents, and homeowners evaluate residential properties across the U.S.
KeyCrew Verified Experts are selected as prolific market trend authorities who demonstrate exceptional insight and expertise. These professionals and organizations regularly provide market insights, expert perspectives, and forward-looking analysis to help audiences navigate complex industry landscapes. Pearl's designation as a Verified Expert highlights its role in advancing home performance data and its implications for the real estate sector.
Pearl has built a comprehensive data platform that rates every home on a 1-to-1,000 scale across five pillars: Safety, Comfort, Operations, Resilience, and Energy. This rating captures what it is actually like to live in a home, beyond price, location, and curb appeal. Pearl has earned Inman's Best in PropTech Award in the Sustainability & Climate Resilience category and holds B Corporation certification.
Every single-family home in the U.S. already has a Pearl SCORE™, a standardized, transparent picture of how a home performs. This score is used by buyers, homeowners, real estate professionals, contractors, and public-sector partners at the point of transaction. Pearl partners with state energy offices, nonprofit organizations, and leading real estate platforms to make home performance a mainstream consideration in how homes are bought and sold.
Pearl's areas of expertise include home performance data and standards, real estate transparency and market readiness, PropTech innovation, agent education and adoption, and public sector and nonprofit partnerships. Its work involves developing national data standards for rating residential properties, making home performance information accessible and actionable, leveraging technology platforms like the Pearl App and Pearl SCORE™ Report, training real estate professionals, and collaborating with state energy offices and mission-driven organizations.
The recognition by KeyCrew Media signals the growing importance of home performance data in real estate. As buyers and sellers increasingly seek transparency beyond traditional metrics, Pearl's standardized ratings provide a critical tool for informed decision-making. This partnership is expected to amplify Pearl's insights to a broader audience, potentially influencing market practices and policy discussions.
For more information, visit pearlscore.com for Pearl and keycrew.co for KeyCrew Media.
