KeyCrew Media, an expert-first real estate media company, has announced a partnership with Matthew Sharman of The Sharman Team at Real Broker NY LLC to co-produce dedicated coverage of the western Finger Lakes waterfront market. The collaboration will feature Sharman as an expert voice across KeyCrew's editorial network, focusing on lakefront valuation, lake-access transactions, and second-home and investment activity across Conesus Lake, Honeoye Lake, Silver Lake, and the broader western Finger Lakes region.
Sharman, recognized as the 2026 RateMyAgent Agent of the Year for Livingston County and Conesus Lake, brings a unique blend of local expertise and professional experience. He has represented roughly 70 transaction sides over the past year, working with both buyers and sellers, which has given him a comprehensive understanding of the nuances that differentiate waterfront properties. His approach emphasizes technical details such as usable frontage, water depth, lot orientation, and the intricacies of shared-access and easement arrangements.
Steve Marcinuk, Co-Founder and CEO of KeyCrew, highlighted the importance of specialized knowledge in waterfront markets: "Waterfront markets are where generic advice does the most damage, and amplifying what Matthew is actually seeing on Conesus and across the western Finger Lakes to an open, non-paywalled audience of buyers, sellers and investors is exactly what this partnership does."
Sharman's background is notably diverse. He holds a master's degree in psychology, is a former Accredited Financial Counselor, and spent 15 years as a senior public affairs officer for the military. This experience informs his approach to client communication and negotiation, which is particularly valuable in the emotionally charged waterfront market. "Lake buyers are usually trying to answer two questions at once: 'Is this property truly worth it?' and 'Can I picture my life here?'" Sharman explained. "These are emotional decisions, but they still require precise, property-specific information. Partnering with KeyCrew Media gives me the opportunity to bring that clarity to buyers and sellers before they ever call an agent."
The partnership has already begun producing content. Initial articles examine how waterfront value is calculated on the western Finger Lakes, the impact of Rochester proximity on second-home demand, and the due diligence required for shared-access purchases. Upcoming topics include pricing and preparing a lake listing, the luxury lakefront segment, and a relocation guide for incoming buyers.
Sharman's expertise spans several key areas: valuation and pricing of lakefront properties, the measurable value gap between true frontage and deeded access, diligence on shared docks and easements, second-home and short-term rental investment strategies, and how drive-time from Rochester influences property prices. His work with KeyCrew aims to provide clarity and actionable insights to a broader audience, addressing the informational gaps that often exist in niche waterfront markets.
Through this collaboration, KeyCrew Media continues to expand its network of expert sources, which now includes professionals across hundreds of markets worldwide. The company's editorial team transforms live interviews with local experts into original reporting, syndicated to over 300 publications and platforms. This partnership underscores the growing demand for specialized, local knowledge in real estate media, particularly in markets where generic advice can lead to costly mistakes.
