LoLo Care, a home care marketplace and coordination platform, has officially launched in North Carolina’s Triangle Region, covering Raleigh, Durham, and Chapel Hill. The service aims to provide families with greater flexibility and choice in managing non-medical home care for their loved ones, addressing the growing need for personalized in-home support.
The platform allows families to select independent caregivers for services such as companionship, meal preparation, errands, rides, light housekeeping, and respite care. Unlike traditional agencies that often require minimum hours, LoLo Care lets families book care starting at just one hour, offering a cost-effective and convenient solution. The company sets an hourly rate of $30, with $27 going directly to caregivers, ensuring fair compensation.
“LoLo Care is empowering families with greater control over home care, offering flexibility and transparency at their fingertips,” said Charles Petrini-Poli, Co-Founder and CEO. “Our platform streamlines the home care process, enabling families to manage scheduling, updates, and payments all in one place. This ensures peace of mind while keeping everyone updated on the care being provided.”
With over 300 caregivers already on the platform, LoLo Care can serve thousands of families. While same-day service is not guaranteed, most assistance can be arranged within a few hours. Detailed caregiver profiles include experience, ratings, and background-check status, helping families make informed decisions.
A key feature is the central family coordination hub, which relieves administrative burdens on adult children. Family members can invite relatives, share calendars, and review caregiver-submitted visit information. This shared visibility is especially useful for families where siblings live far apart, as it ensures everyone stays informed without one person acting as a full-time care manager.
This launch is the first step in LoLo Care’s nationwide expansion, with services currently available exclusively in Wake County. By eliminating traditional agency constraints and providing a user-friendly digital experience, LoLo Care aims to redefine home care coordination. The company’s mission is to make aging at home stress-free, dignifying, and transparent.
The marketplace addresses a structural supply gap in the home care industry. By 2030, all Baby Boomers will be 65 or older, increasing the caregiving burden on families. According to AARP and the National Alliance for Caregiving, 1 in 4 adults currently acts as a caregiver. Meanwhile, families have become geographically distant, making care coordination isolating.
Traditional agency models often rely on manual coordination and high overhead, leading to waitlists and high costs. LoLo Care offers a more affordable alternative with tech-enabled coordination infrastructure. For more information or to book care, visit carelolo.com.
