LR Health & Beauty SE, Europe's leading social commerce company for high-quality nutritional supplements and beauty products, has published its final annual report for 2025, confirming the sales and earnings figures previously communicated in its preliminary results. The report underscores the company's solid financial footing and its commitment to advancing strategic initiatives aimed at optimizing production, logistics, and sales.
For the full year 2025, the LR Group generated sales (revenue from goods sold) of EUR 277.1 million, compared with EUR 289.2 million in 2024. The decline reflects one-off effects arising from the reorganization of the financing structure, which weighed on earnings. Reported EBITDA for 2025 stood at EUR 16.5 million, down from EUR 27.3 million in the prior year. Normalized EBITDA, which adjusts for these one-off effects, amounted to EUR 22.5 million, compared with EUR 32.6 million in 2024.
Jörg Körfer, CEO of LR Health & Beauty SE, commented: “The 2026 financial year is a transitional year for LR, during which we have laid the groundwork – both financially and strategically – for sustainable business growth and performance. The newly established financing structure gives us the momentum we need to continue to consistently pursue the initiatives we have launched in production, logistics and sales in the second half of the year. In this context, we are committed to working closely with our partners and are continuing to expand these relationships internationally.”
Expanding in-house production is a key strategic pillar for the company. As part of its strategic measures, LR is investing over 2 million euros in a new, high-performance production line, centralizing the manufacture of its 5in1 product category entirely at its site in Ahlen. This includes the established products LR 5in1 Beauty Elixir and LR 5in1 Men’s Shot. The new production facility is designed to have an annual capacity of up to 40 million units and also paves the way for further product innovations in the area of modern nutritional supplement concepts.
The full 2025 Annual Report is available from today on the company’s website at https://ir.lrworld.com.
LR Group, headquartered in Ahlen, Germany, operates under the motto “More quality for your life” and produces and distributes high-quality nutritional supplements and cosmetic products in 32 countries. As an attractive Social Commerce Company, LR supports personal exchange in its community with efficient, digital solutions. The holistic tool “LR neo” offers international partners all business-relevant key figures and information for their LR business in one dashboard.
Since 1985, LR has been firmly established in the market as a “people business” with a focus on personal consultation. In times of changing working environments, the business model appeals to those seeking more flexibility, a better work-life balance, and greater financial independence. The processing of aloe vera has been one of LR’s core competencies for over 20 years, and the company operates one of the most modern aloe vera production facilities in Europe.
In the fall of 2009, LR founded the LR Global Kids Fund e.V., which supports disadvantaged children and their families in many countries around the world efficiently and without the usual red tape in cooperation with local institutions. For further information on its commitment to sustainability, please read the company's Sustainability Report.
The publication of the final annual report marks a significant step for LR as it continues to execute its strategic initiatives. The company's focus on optimizing production, logistics, and sales, combined with its solid financial foundation, positions it to achieve sustainable growth in the coming years.
