The Honorable Mark L. Madrid, former U.S. Small Business Administration Associate Administrator and Founder & CEO of Breakthrough Mavens, LLC, has announced a strategic partnership with Latinhub TV, a new AI media company by Agentic TV. Madrid will serve as Latinhub's Chief Sports & Small Business Ambassador and Advisory Board Member, integrating his entrepreneurship platform, relationship capital, and AI and media portfolio into the partnership's global expansion.
"Visibility is valuable. Enterprise is transformational," Madrid said. "This partnership is about converting trusted relationships, powerful stories and emerging technology into opportunity at scale." The announcement was made at an Austin event that also launched Madrid's new books, 'The AI Transformation' and 'DISCIPLINE-Don't Get Hung Up on the Word!'.
A centerpiece of the collaboration is the world premiere of 'Markitos For the People,' an AI-powered digital twin of Madrid produced as a microdrama by Steve Mudd, CEO of Talentless AI. The series debuted on Latinhub TV and translates Madrid's "white-collar experience and blue-collar DNA" into an AI-enabled storytelling format designed for media expansion and brand activation.
"Markitos is a sample of the microdrama production we can do with artificial intelligence," said Eduardo Velasco, CEO of Latinhub TV. "The alliance connects Madrid's ecosystem—Breakthrough Mavens, Self-Fueling Excellence™, and Small Business is BIG Business—with Latinhub TV's media infrastructure. This collaboration transforms ideas into content, content into activation, and activation into enterprise."
The partnership's significance lies in its potential to reshape how entrepreneurs, particularly in Hispanic and small business communities, access media and technology. By combining AI-driven content creation with a multi-platform distribution network that includes Roku & OTT, in-store DOOH, web, mobile, and social channels—such as Bodegas TV, Latinhub's NYC-branded point-of-sale network—the alliance aims to democratize visibility and opportunity. This approach could serve as a model for scaling diverse voices in the digital economy.
The Austin event kicked off a three-city run continuing September 13 in Las Vegas and culminating in Washington, D.C., as Madrid—Economic Architect for America's Next 250—works to keep entrepreneurs central to the nation's competitiveness ahead of the 250th anniversary. The initiative focuses on Human Capability, Technological Adoption, Economic Prosperity, and Global Reach.
Latinhub TV, part of Agentic TV, operates as a content engine monetized across every screen the Hispanic audience touches. For more information, visit latinhub.tv and bodegas.tv.
Madrid, a bestselling author, also serves as Entrepreneur-in-Residence at NMSDC, Senior Executive Advisor to First National Bank of Bastrop (Texas), and host of 'Small Business is BIG Business with Mark L. Madrid,' streaming on Roku and Amazon Fire. His work through Breakthrough Mavens, LLC delivers fractional C-Suite leadership, enterprise AI adoption, trust capital, and breakthrough execution to organizations navigating a transforming economy.
