The McFarland Group, a prominent Omaha-based advisory firm, has appointed John Bruckner as managing partner, cementing a role he has effectively filled for years. Bruckner, who has led the firm's M&A advisory practice for four years and worked alongside founder Byron McFarland for over a decade, will now assume formal responsibility for operations and strategic direction while continuing to serve clients directly.
The appointment carries significant implications for the lower middle market, where owners often face the once-in-a-lifetime decision to sell their business. Bruckner's expertise lies in guiding these owners through the sale process, with a focus on preparation that begins long before a transaction. His legal training and transactional background equip him to address critical structural issues—valuation, deal terms, and agreement architecture—that directly impact an owner's final proceeds.
In a statement, Byron McFarland emphasized that the title reflects existing contributions rather than a shift in direction. "John has been carrying this weight for some time, and the title reflects the work rather than announces a change in it," he said. "My job has always been to help owners slow the moment down and think clearly. That continues, with a partner steering the firm who holds the same standard."
Bruckner echoed that commitment to preserving the firm's client-first approach. "Most owners sell a business once. The decisions they make in that window shape everything that follows, and they deserve advisors who are not in a hurry," he said. "The work that matters happens long before a closing. That is what this firm was built to do, and it is what I intend to protect. I'm honored and excited for the opportunity to build on the foundation Byron created and help guide the firm into its next chapter. I have great respect for what he built and am committed to carrying that legacy forward together."
The McFarland Group serves owners of closely held businesses through three tracks: M&A advisory for sales to outside buyers, management buyouts for transfers to internal leadership, and performance equity plans designed to build transferable value. With over $3 billion in business value guided through more than 200 ownership transitions over two decades, the firm has established a strong track record.
Bruckner's promotion signals stability and a continued emphasis on senior-led engagements. Clients will still work with the same advisors on a day-to-day basis, and the firm's guiding philosophy—"Go Boldly"—remains central to its approach. For owners considering a sale, the appointment underscores the importance of early preparation and experienced guidance in maximizing outcomes. As the lower middle market faces increasing consolidation and generational transitions, having a leader like Bruckner at the helm ensures that McFarland's legacy of careful, unhurried advisory work endures.
For more information, visit themcfarlandgroup.com.
