Meridianbet (NASDAQ: MRDN), a sports betting and gaming operator and subsidiary of Meridian Holdings Inc., has launched a fully redesigned digital platform in Malta, its longest-standing regulated market. The release marks the most significant product upgrade to the platform since its initial launch, introducing an AI-powered assistant, early payout mechanics, enhanced odds promotions and a redesigned casino interface across mobile and desktop.
The new platform includes an AI-powered assistant designed to enhance user experience by providing personalized recommendations and real-time assistance. Additionally, the Early Payout feature allows bettors to cash out before an event concludes, while Bet Boost offers enhanced odds on selected markets. The redesigned casino interface aims to provide a more seamless and engaging experience for players.
This launch follows Meridianbet's acquisition of Fairbet Ltd. in January, which expanded its retail network in Malta to 20 storefronts. The company's B2C division, Meridianbet Group, operates across multiple jurisdictions in Europe, Africa, and South America. Meridian Holdings Inc., based in Las Vegas, Nevada, is an established B2B and B2C gaming technology company. Its B2B division includes game developer Expanse Studios and iGaming platform GMAG, which develop and license proprietary gaming platforms to global clients.
The redesigned platform is a strategic move to strengthen Meridianbet's presence in Malta, a key regulated market. The integration of AI tools reflects the industry's trend toward personalization and automation, aiming to attract and retain users. The early payout and bet boost features are designed to increase engagement and competitiveness against other betting operators.
For more information, visit Meridian Holdings Inc.
