CULVER CITY, CA — Milevista, a Culver City–based experiential marketing agency, announced a new partnership with global medical nonprofit Operation Smile to support surgical care, comprehensive cleft treatment and family-focused programs. The partnership has an ambitious fundraising goal of $6.7 million by December 31, 2027.
Milevista will deploy its team-based, high-impact in-person activations and live pop-ups to increase awareness and raise funds in markets across the United States. These efforts will include a series of live events and experiential activations designed to educate communities about Operation Smile's work and generate sustained donor support.
"As an agency built around real human connections, we believe powerful experiences can do more than build brands — they can change lives," said Milevista's leadership. "Partnering with Operation Smile lets us bring our on-the-ground expertise to bear on a deeply meaningful mission: helping children and families access life-changing surgery and care. Our goal is ambitious, but with the right partners and persistent community engagement, it's entirely achievable."
Operation Smile — an international nonprofit with decades of experience delivering cleft lip and palate surgeries and long-term comprehensive care — will work closely with Milevista to raise funds to support surgical programs. A short film documenting the early stages of this initiative and patient impact is available here.
Operation Smile's model pairs safe surgery with multidisciplinary care and community education; Milevista brings measurable, in-person reach and real-time campaign optimization. Together, the organizations aim to accelerate donor response and increase the number of children who receive corrective surgery and follow-up services over the next two years.
Milevista is an experiential marketing and field activation agency that creates immersive, results-driven campaigns for brands, nonprofit partners, and purpose-driven organizations. The company specializes in pop-ups, brand ambassador programs and live activations that convert attention into measurable outcomes.
Operation Smile is an international nonprofit dedicated to increasing access to safe surgery and comprehensive cleft care for children worldwide. For more than four decades the organization has partnered with hospitals, medical volunteers, and communities to deliver surgery, treatment and long-term support to patients born with cleft lip and/or palate.
