naoo AG (Dusseldorf: Ticker: NAO; ISIN: CH1323306329), operator of the social media and commerce platform naoo, announces the launch of naoo Generation V, a fully rebuilt platform that integrates local activation, merchant integration, and measurable real-world interaction. The release marks a pivotal milestone in naoo's strategy to create a closed-loop ecosystem bridging digital attention and physical point-of-sale interaction.
Generation V is based on a fundamentally renewed technological foundation. Frontend and backend have been rebuilt to create a scalable and future-ready platform architecture, including redesigned navigation, improved user experience, and a modern enterprise-grade Java backend designed for future scalability. As part of the launch, naoo business is now directly integrated into the naoo app, enabling local activation formats within the ecosystem. The rollout follows a dynamically scaling phased model to ensure rapid merchant integration while maintaining high quality in curated local content.
A major focus of Generation V is the substantial enhancement of naoo's map functionality, improving how digital content connects with physical places and local relevance. Five cities are preconfigured in the platform: Zurich, Geneva, Berlin, London, and New York City. Users will gradually discover curated local content on the map in these cities, including selected places, local relevance, and useful orientation.
In combination with the demand generation capabilities of Kingfluencers AG, naoo sees the new platform release as an important basis for extending digital attention into measurable local activation. By the end of February 2026, naoo had reached approximately 160,000 cumulative downloads, creating the installed user base for this next stage of platform development.
"With Generation V, naoo has a product architecture that creates unique value through local incentives, measurable activation around physical places leading to new funnel extension opportunities between digital attention and real-world interaction. This significantly expands the strategic possibilities of the platform," says Gregor Doser, Chief Commercial Officer and Managing Director of naoo AG.
The company expects the integrated merchant layer and new technological architecture to support scalable merchant monetisation across further markets over time. For more details, view the original release on NewMediaWire.
