naoo AG, operator of the naoo social media and commerce platform, has completed the integration of Kingfluencers into the naoo Group, marking a significant milestone that sets the stage for the company's next phase of growth. The integration, which began with the acquisition of Kingfluencers in March 2025, concludes at the end of October with the move to a shared office in Zurich. This consolidation is more than a physical relocation; it represents the full alignment of organizational structures and operations, with shared functions now established in Finance, Commercial, and People. The completion of this process is crucial because it allows naoo to fully leverage the combined strengths of its platform and Kingfluencers' creator network, client relationships, and commercial capabilities, creating a unified entity poised for scaling joint growth initiatives.
The strategic importance of this integration lies in the synergies it unlocks. By combining naoo's innovative platform—which connects digital attention with real-world outcomes through gamification, personalized content, and a points-and-rewards system—with Kingfluencers' industry-leading expertise in creator campaigns and brand storytelling, the group can now offer enhanced funnel extension opportunities between digital campaigns and physical interactions. This is particularly relevant as naoo focuses on expanding its entertainment and streaming offering, naoo Play, and its Vertical Short Dramas format, which aims to attract new audiences and increase user engagement. The integrated creator network provides valuable reach and monetization opportunities, positioning naoo to drive growth across both companies.
Leadership changes accompany the integration's completion. Gregor Doser, who served as Chief Commercial Officer and Managing Director of Kingfluencers, has handed over his operational responsibilities to the existing leadership team and stepped down from the management teams of both naoo AG and Kingfluencers AG. Doser played a key part in the commercial development of Kingfluencers and its integration into the naoo Group. Thomas Wolfensberger, Chairman of the Board of Directors of Kingfluencers AG and Founder & Strategic Advisor of naoo AG, praised Doser's contribution, stating, "Gregor has guided the integration process with great care and strategic clarity, making a significant contribution to bringing Kingfluencers and naoo together." Doser and naoo are currently discussing a potential future strategic advisory role. Additionally, Gabriel Höhener has stepped down from the Executive Management of naoo AG, with product responsibilities consolidated under Dr. David Liu. Höhener, who served as Chief Product & Technology Officer, made substantial contributions to building and advancing the naoo platform.
With the integration complete, the naoo Group is increasingly focusing on scaling its joint growth initiatives and strategically expanding the naoo platform. A key priority is the expansion of naoo Play, its entertainment and streaming offering, which aims to attract additional audiences and increase user engagement through new digital entertainment formats, particularly Vertical Short Dramas. In parallel, the existing social media, community, and gamification features, as well as naoo Worlds, will continue to be developed. Kingfluencers' extensive creator network, client relationships, and marketing expertise provide valuable synergies to expand the platform's reach, unlock new monetization opportunities, and drive growth across both companies. The full details of the integration and strategic outlook were shared in the original release available at www.newmediawire.com.
