naoo AG, operator of an AI-powered Social Discovery, Activation & Commerce Platform, today announced the launch of naoo Worlds, a new product format that combines creators, artificial intelligence, maps, and local businesses into a unified discovery experience. The format is designed to inspire users, highlight local businesses, and drive foot traffic to physical locations.
The first World, titled "Fresh & Groovy," was developed with creator and DJ Dennis Bauer, based on his established brand. It guides users through Zurich's food, drinks, pop-up, and lifestyle scene, offering a curated city experience that includes recommendations for dining, pop-ups, bars, and emerging hotspots. Users can seamlessly transition between a personalized feed and an interactive map, discovering places through both content and location.
The launch marks the beginning of a gradual rollout. Kingfluencers, a naoo AG subsidiary and Switzerland's leading influencer marketing agency, has selected additional creators, including Steve Merson and Kevin Lutolf, to build their own Worlds in the coming months. These creators collectively have a reach of over three million followers across social media, funneling substantial community potential directly into the naoo ecosystem for organic growth.
Each World connects creators, communities, and real-world places into a continuously evolving discovery experience. Local offers from restaurants, shops, and event organizers can be integrated into thematically relevant Worlds, embedding local activations within a cultural and geographic context that feels natural to the user journey. This approach addresses the challenge local businesses face in inspiring digital audiences to visit in person.
According to Gregor Doser, Chief Commercial Officer of naoo AG and Managing Director of Kingfluencers, "Local businesses today face the challenge of not just reaching people digitally, but inspiring them to actually visit in person. With naoo Worlds, we bring creators, communities and local businesses together in a single discovery experience. This creates a new digital activation model that connects inspiration, recommendations and real-world visits."
The platform architecture is designed for scalability, allowing extension to new cities alongside strong local creators. Each new World brings its own community, local content, and businesses, creating a scalable mechanism for international growth. Additionally, Worlds lays the foundation for future AI-native verticals such as shopping, travel, real estate, and jobs.
naoo AG is building a creator-led media and activation ecosystem that connects digital attention with measurable real-world outcomes. The naoo platform features personalized content, gamification, and a points-and-rewards system, while enabling business customers to create individualized offers and incentivize visits through naoo points. The company is listed on the Dusseldorf Stock Exchange (ticker: NAO) and employs 41 people across the group. For more information, view the original release on NewMediaWire.
