James W. Robertson, 2nd, has released a new book titled HOLD the MOMENT: The Isometric Cognition Model (ICM), which offers a novel approach to handling pressure. Rather than advocating for escaping discomfort, the book teaches readers how to remain steady and aware when faced with overwhelming circumstances.
The core of the model is the HOLR-C sequence: Hold, Observe, Label, Reset, Choose. This step-by-step technique guides individuals to pause and regain clarity before reacting. The book also provides a structured framework that coaches and educators can use to help others develop this skill.
Robertson's approach is grounded in practicality and realism. It acknowledges that people often experience anxiety, distraction, and overwhelm, and instead of judging these reactions, it offers constructive methods to work through them. The techniques are designed to be universal, making them applicable across various domains such as sports, education, and everyday life.
According to the author, the ability to stay present when it matters most is a skill that can be trained. The book serves as both a performance guide and a reminder that individuals always have the power to pause and choose their response, even in difficult situations.
HOLD the MOMENT is now available for readers seeking to improve their capacity to remain calm and in control under pressure.


