Rich M. Smith Growth Studio, a Philadelphia-area operator accelerator, has introduced the Revenue Architecture Assessment, a four-week program designed to provide founder-led B2B companies with a clear, evidence-based understanding of their growth opportunities and a 90-day implementation plan. The assessment, offered for under $15,000, claims to deliver results more quickly and at a lower cost than traditional consulting engagements, which often range from $25,000 to $75,000 and take over 12 weeks.
The program follows a structured weekly schedule. During the first week, the firm conducts interviews with executive stakeholders, surveys internal staff, and reviews relevant materials. The second week is dedicated to synthesizing and analyzing the gathered data. In the third week, a comprehensive report is compiled, including an Executive Summary, Marketing Assessment Scorecard, Go-to-Market Gap Analysis, Competitive Analysis, team and operating plan assessment, internal survey results, and strategic recommendations with a 90-day roadmap. The final week culminates in a live two-hour presentation of findings to the CEO and senior leadership team.
Founder Rich Smith, with over 30 years of CMO experience at companies ranging from $2 million to $2 billion in revenue, emphasized the program's focus on providing answers rather than ongoing consulting. "I've spent more than 30 years as a CMO — at companies doing $2 billion in revenue and companies doing $2 million. The pattern I see over and over again is founders working incredibly hard inside a revenue system that is fundamentally broken," said Smith. "They don't have a growth problem. They need answers first, not a consultant or an agency."
Smith's track record includes multiple nine-figure outcomes. As CMO of Ditech Financial, he helped grow loan production from zero to nearly $25 billion annualized. At Jornaya, his positioning and growth strategy supported a nine-figure acquisition by Verisk Analytics. At Advantage Behavioral Health, his work contributed to a nine-figure acquisition. Additional executive leadership includes CMO tenures at PenFed Credit Union, AIG Bank, and Recovery Centers of America, as well as the launch of the first Platinum Mastercard and Visa in the United States at MBNA.
David Schneider, CEO of Cenlar FSB, commented on Smith's impact: "Rich took a brand that had been dormant for five years and, through strategic vision and relentless execution, grew our loan production from zero to nearly $25 billion annualized in less than two years — while simultaneously achieving the #3 ranking in the J.D. Power Mortgage Origination Satisfaction Study in our first year of qualification. What sets Rich apart is his genuine ability to serve as the voice of the customer in every strategic decision, ensuring that marketing excellence translates directly into business growth."
The Revenue Architecture Assessment is offered by Rich M. Smith Growth Studio, an implementation-driven growth firm that helps founder-led B2B service businesses install scalable revenue systems, AI-enabled operations, and management infrastructure. Smith also hosts the Revenue Science Podcast, contributes to Entrepreneur.com, and is a keynote speaker on behavioral economics and growth strategy. He is completing his forthcoming book, Revenue Science: The Architecture of Predictable Growth. For more information, visit richmsmith.com.
