A new social platform is launching in Tampa Bay with a direct challenge to the swipe-driven dating economy: stop dating for a minute and go live. Single Social Club, created by professional matchmaker Felicity G. Morgan and technology lead Greg Miceli, aims to address growing dating-app burnout by removing swiping entirely and replacing it with activity-based group meetups for singles.
The platform, available as a web app, allows members to choose from over 157 activities—from kayaking and pickleball to dining, trivia, fitness, and entertainment—and then uses technology to find overlapping availability and interests among other singles. Rather than browsing profiles, members indicate what they want to do, how far they will travel, and when they are free. When compatible participation exists, the system forms small groups of approximately six to eight people.
"If you're free Saturday from two to seven and somebody else is free from three to six, we don't need six text messages asking, 'What time works for you?'" Morgan said. "We already have the overlap. Now let's find the other people who wanted to do the same thing."
The launch comes amid widespread reports of dating-app fatigue and emotional exhaustion among users. Research on dating-app use has increasingly examined burnout, and Morgan sees that fatigue regularly through her matchmaking work. "I kept hearing the same thing," she said. "'I'm taking a break from dating. I'm focusing on myself. I'm tired of the apps.' And I thought, okay. Focus on yourself. But why should focusing on yourself mean sitting at home?"
Single Social Club also introduces code names—like Bee, Fox, Moon, or Turtle—to allow members to interact without immediately sharing personal contact information. A verification process is required before participation, though the platform acknowledges that no system can guarantee another person's behavior. "We wanted people to have some breathing room," Morgan said. "You don't need to know someone's entire dating résumé before you've even bowled a frame with them."
The timing is deliberate. Popular formats like Pop the Balloon make rejection immediate and entertainment-driven, while Love Is Blind tests emotional connection before physical appearance. Morgan believes both highlight a key question: are singles eliminating people before they have enough information to know who they are eliminating? "We've gotten incredibly efficient at disqualifying each other," she said. "A picture. Height. Shoes. A job title. One sentence in a profile. Sometimes we're deciding what somebody isn't before we've had an opportunity to experience who they are."
Single Social Club flips that sequence: activity first, person second, romance only if it develops. After an activity, members can privately indicate whether someone stood out. If two people independently express interest, the platform recognizes the mutual connection, and Morgan's other business, Assured Matchmaking, can optionally step in to help explore what might come next. There is no public rejection board or popularity counter.
For Miceli, the technology's success means people put their phones away. "Most technology is designed to keep you on the screen," he said. "We're building something that's supposed to help you get off the screen." The platform is starting in Tampa Bay, with plans to expand as participation grows. Introductory access is $1 for the first 30 days, then $20 per month for Basic membership, which includes up to five activity opportunities per month. Additional costs for activities, venues, food, tickets, or transportation are separate.
"Don't join because I promised you're going to meet the love of your life," Morgan said. "Join because there's something you've been wanting to do. Go do it. Let life surprise you from there."
