Nicolet Law Accident & Injury Lawyers hosted an interactive booth at the 2026 Minnesota State Fair, which ran from Aug. 27 through Labor Day, Sept. 7. The 12-day event provided the firm with a platform to meet fairgoers, share information about its work across the Midwest, and distribute merchandise and prizes. The booth was located outside the Agriculture Horticulture Building, just off Judson Avenue, between the Veterans Garden and the Circle Adopt-A-Garden and directly across from the International Bazaar. Visitors could spend time at the firm's branded van and tent, pick up Nicolet Law merchandise, and spin a prize wheel for a chance to win giveaways.
The appearance reflects the "Be Kind. Do Good." philosophy that guides the firm's community involvement. Founded in 2007 in Hudson, Wisconsin, Nicolet Law has grown to serve injured people across Wisconsin, Minnesota, North Dakota, Iowa, and Indiana, and it uses events like the State Fair to connect with the neighbors it represents. "The State Fair is one of the most exciting gatherings in Minnesota, and it was a great chance to meet our neighbors face to face," said Russell Nicolet, President of Nicolet Law. "We were not there to hand out legal advice between corn dogs. We were there to say hello, have some fun, and let people know that if the unexpected happens, they do not have to face it alone."
Alongside the main booth, the firm's Midwest Motorcycle Lawyers team had its own presence at the Fair. Led by partner Drew Epperly, known as The Midwest's Motorcycle Lawyer, the group represents injured riders across the region and knows the motorcycle community from the inside. The Midwest Motorcycle Lawyers hosted a separate table with its own merchandise and a bike giveaway, and the team served as the main sponsor of the Fair's motorcycle parking lot. "Riders look out for one another, and that is the same spirit we try to bring to our work," said Epperly. "Sponsoring the motorcycle lot and meeting riders at the Fair was a natural fit for a team that rides too."
This community engagement matters because it humanizes a law firm that has expanded to 28 offices across five states. By participating in a beloved regional event, Nicolet Law builds trust and visibility, which is crucial in the competitive personal injury legal market. The firm handles car, truck, and motorcycle crashes, wrongful death claims, and other negligence-based cases, and it emphasizes direct attention and clear communication. The "Be Kind. Do Good." philosophy is also evident in its scholarships, charitable giving, and local events, reinforcing its commitment to the communities it serves. Such grassroots marketing can differentiate the firm from competitors and foster long-term client relationships. For more information, visit www.NicoletLaw.com.
