Bodegas TV today announced the launch of a Smart TV streaming network designed specifically for New York City bodegas, combining local news, entertainment programming, and community-driven advertising on screens inside neighborhood stores. The platform brings together local reporters, creators, and AI-powered content production to deliver programming tailored to the communities that bodegas serve every day.
The initiative aims to install screens in 500 bodegas by 2026, with a long-term goal of reaching 2,000 stores across New York within the next three years. Bodegas TV is designed to turn neighborhood stores into community media hubs, delivering hyperlocal news and entertainment while creating new revenue opportunities for store owners.
Bodegas TV combines AI-powered content production with local storytelling to create a continuous streaming channel designed for in-store viewing. The programming mix includes 50% local news content—such as breaking local news, community stories, and updates relevant to neighborhood residents—and 50% entertainment programming, including short-form entertainment, AI-generated content, micro-dramas, and creative video series. This combination allows stores to provide engaging content for customers while supporting local storytelling and journalism.
Bodegas TV is designed to be simple and completely hands-off for store owners. Smart TV hardware is provided at no cost to the retailer. Advertising revenue, generated through programmatic and direct-sold local ads, is shared with store owners, creating a passive income model. All installation, technical maintenance, and ongoing support are handled by the Bodegas TV team.
The platform also creates opportunities for local reporters, creators, and storytellers to produce content that reaches audiences directly inside their communities. By combining AI-assisted production tools with local journalism, the platform dramatically reduces the cost of producing and distributing video news. The result is a scalable model that supports community-driven storytelling while expanding access to local information.
The network will begin its rollout in New York City bodegas, with a target of 500 participating stores by 2026 and expansion to 2,000 bodegas across the region within three years. Each participating store becomes part of a growing network delivering hyperlocal content, community news, and culturally relevant entertainment to customers throughout the day.
Bodegas TV is a Smart TV streaming network designed for neighborhood bodegas and small businesses. The platform combines AI-powered content production, local reporting, entertainment programming, and digital advertising to create a new media channel inside community stores. By providing hardware at no cost and offering a revenue-sharing model, Bodegas TV enables store owners to generate passive income while supporting local news and community storytelling.
