OJA Water has officially launched the Optimos 600GPD, a tankless under-sink reverse osmosis filtration system, priced at $1,600,000 COP, with deliveries beginning in April 2026. The system offers a 20% introductory discount and includes a social program that donates one filtration system to a vulnerable school or daycare center for every ten units sold.
The Optimos 600GPD is designed for continuous filtered water supply without a storage tank, eliminating stagnant water concerns common in traditional tank-based systems. With a capacity of 600 gallons per day, it surpasses many residential-grade alternatives in the Colombian market. Its compact under-sink form factor fits standard kitchen configurations without major plumbing modifications, making it accessible for typical households.
Available through Medellin Water Filters distribution channels, the system applies multi-stage reverse osmosis technology to address contaminants in municipal and well water sources. This positions the Optimos 600GPD as a solution for households concerned about tap water quality, offering an alternative to ongoing bottled water expenses.
The launch pricing of $1,600,000 COP with a 20% discount aims to make advanced filtration more accessible to Colombian households. OJA Water has confirmed deliveries will begin in April 2026, allowing customers to place orders ahead of the first fulfillment cycle. The company emphasizes that the system represents a fixed-investment alternative to recurring bottled water costs, which remain common in regions with water quality concerns.
A distinctive feature of the launch is the social donation program tied directly to sales. For every ten units sold, OJA Water donates a complete filtration system to a school or daycare center serving vulnerable communities in Colombia. The program scales with commercial performance, ensuring that as more units reach residential customers, more institutions gain access to filtered water. The donation process is automatic, requiring no opt-in or additional steps from customers.
The initiative prioritizes schools and daycare centers, focusing on settings where water quality directly affects children's health daily. This structural integration of social impact into the sales model differentiates the Optimos 600GPD launch from typical product introductions.
OJA Water, operating through Medellin Water Filters channels, continues to offer reverse osmosis systems for Colombian households. The company's social program aligns with its mission to improve water access, with each purchase automatically contributing to the next system allocated to an educational facility.
